We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.What the Role Entails
Drive publishing presence and engagement in North America by designing and executing activations, partnerships, and campaigns that resonate with local players and creators.
- Provide deep insight into what resonates with NA players - platforms, creators, tone, and sentiment trends and own a weekly NA Insights Package.
- Build and execute NA GTM plans, including localized activations, events, brand collaborations, and creator partnerships.
- Adapt global campaigns for NA markets, ensuring relevance in tone and timing.
- Deliver creative proposals for regional brand or community partnerships.
- Track performance metrics (engagement, wishlists, conversions) and optimize activations based on player feedback.
- Surface early trends, discovery patterns, and local sentiment to guide HQ strategy.
- 5–8 years in game publishing or entertainment marketing focused on NA.
- Proven success launching or scaling games with measurable engagement or conversion impact.
- Hands-on experience with campaign execution and partner management.
- Deep understanding of North American gamer culture.
- Collaborative, player-first mindset.
- Network among NA creators, agencies, and platform partners.
- Organized and comfortable managing campaign calendars and reports.
- Experience collaborating cross-regionally with global publishing or brand teams.
- Creative and pragmatic - strong at spotting emerging trends or opportunities early.
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
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What We Do
Tencent uses technology to enrich the lives of Internet users. Our communications and social platforms Weixin and QQ connect users with each other, with digital content and daily life services in just a few clicks. Our high performance advertising platform helps brands and marketers reach out to hundreds of millions of consumers in China. Our financial technology and business services support our partners' business growth and assist their digital upgrade. We invest heavily in talent and technological innovation, actively participating in the development of the Internet industry. Tencent was founded in Shenzhen, China, in 1998, and listed on the Main Board of the Stock Exchange of Hong Kong since June 2004.
