Publisher Business Development - China

Posted Yesterday
Be an Early Applicant
Beijing, CHN
In-Office
Junior
AdTech • Artificial Intelligence • Marketing Tech
The Role
Identify, onboard, and nurture publisher and mediation partnerships in China to expand RTB supply across display, in-app, and video. Coordinate with technical teams for integrations, monitor performance metrics, optimize yield, and keep up with programmatic/RTB trends.
Summary Generated by Built In

About XAPADS MEDIA:
At Xapads, we don’t just run ads - we move markets.

With two decades of adtech mastery, we’ve built a suite of high-impact platforms that power performance, branding, CTV, and immersive experiences across mobile, desktop, in-app..

We’re trusted by 200+ global brands and partnered with the world’s biggest agency networks - GroupM, Publicis, OMD, Dentsu - for one reason: we deliver.

From New York to London, Berlin to Singapore, our on-ground presence gives us the edge to tap into local trends while scaling globally. We blend tech, creativity, and precision to help advertisers cut through the noise — and own the moment.

If you’re ready to be part of a company that’s bold, boundary-pushing, and built for the future - Xapads is where you belong.

ABOUT THE JOB:
We are expanding our presence in China and are looking for a Publisher Business Development Executive to join our growing team. The ideal candidate will have strong relationships with direct publishers and mediation partners and possess a solid understanding of RTB mechanisms and integrations.

This role will focus on identifying, onboarding, and nurturing publisher relationships to enhance our supply network across display, in-app, and video inventory.

If you’re passionate about digital advertising, programmatic growth, and building meaningful partnerships, we’d love to meet you.

JOB RESPONSIBILITIES:

  • Develop and maintain strong relationships with direct publishers, app developers, and mediation partners.

  • Identify and onboard new publisher partners for RTB integrations to expand Xapads’ global supply inventory.

  • Collaborate with internal technical teams to ensure smooth integration and optimization of publisher traffic.

  • Monitor performance metrics, identify revenue opportunities, and optimize publisher yield.

  • Stay updated on the latest trends and technologies in the programmatic and RTB ecosystem.

QUALIFICATIONS AND SKILLS:

  • 2-3 years of experience in Publisher Business Development or Programmatic Supply Management.

  • Strong network and relationships with direct publishers and mediation partners.

  • Solid understanding of RTB and programmatic ad integration mechanisms.

  • Ability to work independently and manage multiple partnerships.

  • Excellent communication and negotiation skills in English and Mandarin.

HOW TO APPLY:
To apply for this position, send an email to
[email protected] with your resume and any additional details you’d like us to consider for this role.



Skills Required

  • 2-3 years of experience in Publisher Business Development or Programmatic Supply Management.
  • Strong network and relationships with direct publishers and mediation partners.
  • Solid understanding of RTB and programmatic ad integration mechanisms.
  • Ability to work independently and manage multiple partnerships.
  • Excellent communication and negotiation skills in English and Mandarin.
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The Company
250 Employees
Year Founded: 2007

What We Do

Xapads Media is a global advertising-technology company that develops AI-powered solutions for digital advertising. Its PULSE platform uses contextual video targeting for YouTube, combining content scanning and classification, GARM-aligned brand-safety enforcement, and real-time campaign optimization. The company helps brands and agencies deliver more relevant, efficient, and safer ads, while supporting enterprise media sales and programmatic advertising initiatives across global markets.

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