Public Relations Strategist

Reposted Yesterday
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San Mateo, CA, USA
In-Office
65-70 Annually
Senior level
Gaming
The Role
The Public Relations Strategist will drive global PR efforts for PlayStation's games, managing projects, media outreach, and creating written materials to support game launches.
Summary Generated by Built In

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Public Relations Strategist (Contract)San Mateo, California

*Please note, this is a temporary position, ranging from 6 to 12 months in duration. This role has a hybrid schedule, with a minimum of one day per week on-site and additional in-office days as needed, needing the candidate to be within driving distance of SIE Headquarters in San Mateo. We aim to provide flexibility while ensuring the support and collaboration essential to our team’s success. Applications from fully remote candidates will still be considered.

The Public Relations Strategist will work across PlayStation’s software portfolio, helping to execute product launches & events and supporting the department’s daily activities. As a key contributor to the software publicity team, this individual will help tell impactful stories across gaming and consumer media for one of the world’s leading entertainment companies. The ideal candidate has a passion for media relations, excellent writing skills and a strong attention to detail. They thrive on collaboration and are eager to gain experience on a dynamic, fast-paced team.

Responsibilities:

  • Support global PR efforts for PlayStation’s exclusive games, working with PlayStation Studios, development partners, and cross-functional collaborators to deliver positive results and measurable media return on investment.

  • Help to manage and execute key tactics, such as media outreach, messaging development, event coordination, speaking opportunities, coverage reporting and asset distribution.

  • Develop written materials to support game launches, including press releases, fact sheets, messaging/Q&As, briefing materials, etc.

  • Collaborate with the broader SIE Communications team, including platforms, services, corporate, and social media (content communications) to contribute to broader brand narratives and initiatives for both external and internal audiences.

Qualifications:

  • Bachelor's degree with 5+ years of public relations experience, ideally working with consumer-facing brands or products.

  • Experience managing projects and the ability to work collaboratively with others across a large global organization.

  • Strong media relations experience with various outlets across consumer, technology, and business press.

  • Skilled in handling multiple projects with the ability to work effectively across a large distributed team environment.

  • Experience working for or with an external PR agency is preferred; in-house PR experience is a plus.

  • Strong communication skills including written, verbal, and interpersonal.

  • Proficiency in using Microsoft Office Suite, Google Apps, Slack, AI tools like ChatGPT and Copilot, etc.

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.


At SIE, working with our partners, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. 
Please note that the individual base pay range may vary based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for benefit offerings that include medical, dental, and vision. Click here to learn more.

The estimated base pay range for this role is listed below, this is an hourly rate.
$65$70 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.


Skills Required

  • Bachelor's degree
  • 5+ years of public relations experience
  • Strong media relations experience
  • Experience managing projects
  • Skilled in handling multiple projects
  • Experience with an external PR agency is preferred
  • Strong communication skills
  • Proficiency in using various tools like Microsoft Office and AI tools
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The Company
Aliso Viejo, CA
8,768 Employees
Year Founded: 1994

What We Do

PlayStation has been at the forefront of interactive and digital entertainment since the debut of our first console in 1994. Our products delight millions across the world through incredible games, cutting edge experiences and access to many types of media. This commitment to amazing our fans is at the core of who we are and one we share with Sony Corporation, internationally known as a leader in music, movies and consumer electronics. We can only achieve this goal by welcoming talented people and empowering them to do their best work. From game developers to data scientists, software engineers to cybersecurity experts, marketing to accounting and finance professionals, we’re always looking for talented people who share a passion for creating and our commitment to delivering amazement.

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