Public Relations Principal

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.

Via is changing the way the world moves, and we are looking for a Public Relations Principal to help shape the category for the future. In this role, you will develop and execute a comprehensive, national public relations strategy that enhances reputation, drives thought leadership, and supports business objectives. The ideal candidate is a communications leader with deep media relationships, a creative approach to storytelling, and curiosity about how the business works and the details of what makes Via unique.

What You'll Do:

• Strategic Leadership: Develop and proactively implement a national PR strategy aligned with company goals, brand positioning, and stakeholder expectations.
• Media Relations: Cultivate and maintain strong relationships with top-tier media outlets, journalists, and influencers; Have responsibility for building the category and shaping Via’s presence among national press and key influencers.  
• Executive Communications: Partner with senior leadership to craft compelling narratives, presentation, and media engagements.
• Reputation Management: Lead proactive and reactive communications strategies to protect and enhance Via’s reputation.
• Campaign Thinking: Design and implement multi-faceted PR campaigns to solidify Via’s leadership position as a provider of innovative technology to governments. 
• Measurement & Reporting: Define KPIs and regularly report on PR impact, media coverage, and sentiment analysis.
• Collaboration: Work closely with Data Science, Commercial teams, Operations, and others across the organization to identify opportunities and new ideas for bringing the Via story to life.

Who You Are:

• Minimum of 8+ years of experience in public relations, corporate communications, or journalism.
• Proven track record of managing high-profile media relations.
• Exceptional writing, storytelling, and presentation skills.
• Collaborative and influential leader with executive presence.
• Agile and resilient in fast-paced, high-pressure environments.
• Data-driven and results-oriented.
• Passionate about brand, culture, and purpose.
• Sophisticated understanding of the evolving media landscape - and experience gaining positive traction.
• Creative thinker who can develop out-of-the box solutions and storylines.
• Strong communicator who is able to adapt their level of detail depending on the audience. 
• Enthusiastic learner who is excited to dig into the details of the business, and understand the product and the landscape in which we operate. 
• Humble, low ego, team player.

Compensation and Benefits:

• Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
• Salary Range: $125,000 - $160,000 per year
• We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.