Are you passionate about fashion and eager to gain hands-on experience in the fast-paced world of PR in fashion? We are seeking a dedicated Public Relations (PR) Intern to join our team. This exciting opportunity will allow you to work closely with multiple teams and gain valuable experience in shaping the commercial strategy for our collections. If you are organized, analytical, detail-oriented, and eager to learn, we’d love to hear from you!
Job Description
- PR Strategy & Performance Analysis: Assist in tracking PR campaign effectiveness by measuring performance against key KPIs, and reporting on successes, learnings, and opportunities.
- Stakeholder & Agency Coordination: Support in managing relationships with agencies, stores, and internal teams to ensure the smooth execution of PR activities.
- Regional Operations: Gain experience in handling VIP allocations, sample management, and coordinating PR-related logistics across multiple markets. This includes but is not limited to managing the flow of loaned samples within the Singapore and Malaysia market, and facilitating the regional team with the management and distribution of samples across the APAC region.
- Brand Awareness & Customer Engagement: Play a key role in supporting day-to-day activities to drive brand awareness, traffic, customer acquisition, and loyalty, in line with global and regional objectives.
- Market Insights: Stay updated on local market climates and key consumer trends, especially in fashion, to support PR strategies.
- Experience in luxury, fashion, or lifestyle with strong project management skills
- Highly organized and detail-oriented, with strong analytical skills
- Proactive and adaptable, with a can-do attitude
- Excellent communication skills to collaborate with international teams
- Fluency in English to liaise with regional stakeholders and conduct market research
- Genuine interest in fashion and a keen eye for the latest trends
- Team Player
- This position is based in our Singapore office
- Internship Duration: 4-month period between June - December 2025
Inclusion & Diversity
At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
Please note this position is offered on a local contract, therefore you should have the legal right to work in Singapore before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.
We are looking forward to hearing from you!
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What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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