About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Find your "pura vida", where adventure and relaxation meet. An unspoiled world of eco-luxury welcomes each guest to Latin America’s ultimate coastal retreat, offering unparalleled access to nature, adventure and relaxation. Central America’s exclusive Forbes Travel Guide Five-Star resort for six consecutive years, Four Seasons Resort Peninsula Papagayo, Costa Rica is the utmost location for adventure travellers, wellness seekers, culinary explorers, and cultural globetrotters. With customized itineraries for families and couples alike, we can’t wait for you to experience “Pura Vida” at Peninsula Papagayo.
About the role
The PR Specialist will be part of a dynamic on-site team aligning public relations, social media, digital marketing, and brand partnerships with the resort’s business goals. The PR Specialist closely with the Director of Public Relations to curate and execute creative strategies that elevate the brand’s presence, Resort departments like Food and Beverage outlets, Spa + Wellness experiences, and bespoke services. This role emphasizes crafting engaging narratives, fostering authentic connections, and creating buzz-worthy moments that drive awareness, enhance guest experiences, and contribute to the property’s success.
This role is full-time, based on-site at Peninsula Papagayo, Costa Rica.
What you will do
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Along with the PRD this role collects information from internal departments with a focus on Food & Beverage for PR pitches, Marketing Campaigns, and content
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Supports the Hotel’s Public Relations team in all aspects of the role including both internal and external guest communications, media relations, experience and creative storytelling, on-site media visits, communications copywriting, video and photoshoot coordination
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Participates in administrative duties on behalf of the Public Relations team to include organizing the daily, weekly, and monthly initiative and task requirements and keeping the team aligned on deadlines with support where required
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Aligns with F&B team and PR Team to create F&B activations, ideas and campaigns
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Send photos, coordinate internal interviews, draft quotes, send additional information about the Hotel
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Assists with development of PR materials including press kits, bios, fact sheets, presentations, etc
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Prepare reports by analyzing and summarizing data (MME, CISION, SS)
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Maintains tracking mechanisms for media, influencer, and partnership activations including frequency, cost, and KPIs as defined by the Director of Public Relations
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Assist with management of media lists, researching new media contacts, fact-checking, and researching editorial calendars
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Assists with all on-site media visits with personalized media itineraries and aligns Hotel personnel to schedule and contributes to best-in-class media experiences
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Provides property tours and entertainment when necessary
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Manages Four Seasons content within press room on behalf of the department
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Contributes to monthly and quarterly ownership reports and presentations
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Willingness to work flexible hours and days of the week to support the essential functions of the department and division
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Supports the marketing division with input and actions related to the annual business and plan and fiscal budget
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Supports the Director of Marketing
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Proofreads all marketing material, including collateral, direct mail, advertising, printed promotional pieces, guest correspondence, etc. as required
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Performs other tasks or projects as assigned by the Director of Marketing and Director of Public Relations
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Always acts as a brand ambassador to Four Seasons Hotels and Resorts, both in and out of the hotel and on personal social media accounts
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Manage Purchase requests on FACTO, and follow up invoices for the department
Digital Marketing & Content Creation:
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Intermediate to advance design skill and knowledge of tools like canva.com for internal requests, and knowledge of editing tools like Premiere and Lightroom.
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Website management & Updates specific to F&B Menus
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Manages Four Seasons content within press room on behalf of the F&B Team
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Assist in creating promotional materials by coordinating requirements with the design agency
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Monitors digital platforms such as Sonifi, Leonardo, 22miles, Google.
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Monitors inventory of sales materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary (Sales Brochures like leisure, private retreats, incentive, etc. flyers, fact sheets, resort map, etc.)
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Collaborates with the Digital Marketing Manager with creation of on-site graphic design for approved lobby, elevator, in-room, and other public area signs, print flyers, seasonal check stuffers, and other promotional needs for in-house campaigns for Hotel, Wellness, Spa, F&B outlets, special events, and other intermittent requests
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Works with the Digital Marketing Manager to coordinate all site visits for influencers including creating personalized itineraries and sending agreements
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Works with the Digital Marketing Manager to support photoshoot schedules, working directly with operational departments to manage shoot requirements
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Supports on-site photoshoots
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Supports content creation and capture at hotel and provides creative input to amplify monthly strategies though daily activations
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Provides support and collaboration on larger scale collateral projects to support division and Hotel needs
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Works with Digital Marketing Manager to facilitate new image submissions and archiving content no longer practical for current trends and needs
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Assists with identifying and executing local event participation and activations that reach the local neighborhood and surrounding communities
What you bring
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Exceptional Storytelling Skills
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Ability to craft compelling, brand-aligned narratives that resonate with diverse audiences across platforms.
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Experience developing creative content that inspires engagement and loyalty.
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Strategic Mindset
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Understanding of integrated marketing strategies to align public relations, digital marketing, and social media efforts with business objectives.
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Ability to analyze performance metrics and adjust strategies for optimal impact.
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Media & Influencer Savvy
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Proven experience building relationships with media and influencers to secure impactful coverage and partnerships.
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Familiarity with emerging trends in media and influencer engagement.
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Community Connector
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Expertise in fostering local community relationships to enhance the resort’s presence and reputation.
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A passion for creating experiences that resonate locally and globally.
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Creativity & Innovation
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Ability to think outside the box to develop unique brand experiences, events and campaigns that captivate audiences.
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Keen eye for design, photography, and storytelling to ensure a cohesive brand image.
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Hospitality Passion
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Genuine enthusiasm for the luxury lifestyle and hospitality industry, with a commitment to delivering exceptional guest experiences.
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A strong understanding of Food & Beverage, Spa + Wellness, and luxury service trends.
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Collaborative Spirit
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Ability to work seamlessly with cross-functional teams, including Food & Beverage, Spa, Operations, and Sales.
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Strong interpersonal skills to build relationships with internal and external stakeholders.
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Attention to Detail
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Impeccable organizational skills to manage multiple projects simultaneously while maintaining brand standards.
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Adaptability & Resilience
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A proactive approach to problem-solving and navigating a fast-paced, ever-changing environment with grace and confidence.
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Global Perspective
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An understanding of diverse cultural nuances to ensure messaging resonates with an international audience.
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Technical Skills
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Familiarity with content management systems, social media platforms, and analytics tools.
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Basic knowledge of design tools (e.g., Adobe Creative Suite) and photography/videography is a plus.
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Knowledge of Microsoft Office (Teams, Outlook, PowerPoint, etc.)
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Must have advanced English (spoken & written)
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Education & Experience
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A degree in Public Relations, Communications, Marketing, or a related field.
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3-5 years' experience in public relations, marketing, or brand management, preferably in the luxury hospitality or lifestyle sector.
What we offer:
• Competitive Salary, wages, and a comprehensive benefits package
• Excellent Training and Development opportunities
• Complimentary Dry Cleaning for Employee Uniforms
• Complimentary Employee Meals
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Schedule & Hours:
• Full Time / As is inherent in the dynamic nature of the hospitality industry, this role requires flexibility to occasionally work during weekends, evenings, or early mornings to support events, respond to media opportunities, and ensure seamless execution of key initiatives.
What We Do
Four Seasons Hotels and Resorts opened its first hotel in 1961, and since that time has been dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. Currently operating more than 120 hotels and resorts, and more than 50 residential properties in major city centers and resort destinations in 47 countries, and with more than 50 projects under planning or development, Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveler reviews and industry awards.
To learn more about our career opportunities, visit fourseasons.com/careers.
For more information and reservations, visit fourseasons.com.
For the latest news, visit press.fourseasons.com and follow @FourSeasonsPR on Twitter.
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