The Role
Develops and executes public relations and strategic communications strategies across MENA and international markets. Manages media relations, press materials, crisis communications, executive messaging, reputation building, corporate narratives, and internal communications. Plans media events and represents the organization at industry gatherings while coordinating with editorial, marketing, HR, production, and corporate communications teams. Requires bilingual Arabic-English communication, strong regional media expertise, and 7–10 years of PR or corporate communications experience.
Summary Generated by Built In
Key Responsibilities
- Strategic Communications
- Develop and implement PR strategies to enhance Asharq’s corporate visibility across MENA and international markets.
- Manage narrative consistency across all communication channels in coordination with the Editorial, Digital, and Marketing teams.
- Draft key corporate messages, press releases, statements, and media responses in Arabic and English.
- Support crisis communication and reputation management, ensuring timely and accurate messaging during sensitive news cycles.
- Build and maintain strong relationships with journalists, editors, media agencies, and influencers across print, digital, and broadcast sectors.
- Act as the main contact point for media inquiries and ensure professional handling of all press requests.
- Oversee the preparation and distribution of press materials, backgrounders, and media kits.
- Monitor press coverage, prepare media reports, and analyze PR campaign effectiveness.
- Lead the planning and execution of media events, press conferences, interviews, and public appearances involving Asharq executives and anchors.
- Coordinate with internal stakeholders to align event messaging with corporate objectives.
- Represent Asharq at key industry events, conferences, and media gatherings when required.
- Collaborate closely with the SRMG corporate communications team to ensure message alignment across group companies.
- Work cross-functionally with editorial, marketing, HR, and production teams to promote company milestones, initiatives, and achievements.
- Support internal communication campaigns that enhance employee engagement and promote organizational values.
- Bachelor’s degree in Communications, Public Relations, Journalism, or related field (Master’s preferred).
- Minimum 7–10 years of experience in corporate communications or PR, ideally within the media, news, or broadcasting industry.
- Proven experience managing PR campaigns and handling media relations across multiple markets in the GCC and MENA region.
- Excellent bilingual communication skills (Arabic & English) — both written and verbal.
- Strong understanding of the regional media landscape, political context, and cultural sensitivities.
- Experience in crisis management, executive communications, and brand reputation building is essential.
- Exceptional writing and storytelling skills.
- Strong networking and interpersonal skills.
- Ability to work under pressure in a fast-paced newsroom or corporate environment.
- Strategic mindset with attention to detail.
- Strong project management and organizational abilities.
- Proficiency in MS Office and media monitoring tools.
Skills Required
- Bachelor’s degree in Communications, Public Relations, Journalism, or a related field
- 7–10 years of experience in corporate communications or public relations
- Experience in the media, news, or broadcasting industry
- Experience managing PR campaigns and media relations across GCC and MENA markets
- Excellent written and verbal Arabic and English communication skills
- Strong understanding of the regional media landscape, political context, and cultural sensitivities
- Experience in crisis management, executive communications, and brand reputation building
- Master’s degree
- Proficiency in Microsoft Office and media monitoring tools
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The Company
What We Do
Asharq is a 24/7, multiplatform Arabic-language news service operated under the Saudi Research and Media Group (SRMG). Launched in November 2020, it delivers television and digital coverage of regional and global news, with particular emphasis on economic and financial affairs. Its portfolio includes general news, Asharq Business with Bloomberg, analysis, and technology-enabled content distributed across websites, social media, and other formats.
