Public Relations Manager - Influencer Marketing

This is a remote position.

We are hiring on behalf of one of our partners, an influencer management firm, seeking a strategic and execution-focused Public Relations Manager to own and operate their visibility ecosystem across experiential, press, and communications infrastructure.

This role is responsible for driving earned media, managing tentpole activations, maintaining high-value press relationships, and ensuring systems and archives are clean, current, and operationally sound. The Public Relations Manager will lead pitch strategy, oversee relationship cultivation, and manage day-to-day PR execution across the talent roster.

We are looking for someone who can both think and execute. Someone who understands narrative positioning, moves with urgency, builds systems, and can manage multiple visibility lanes without losing detail.

• Own day-to-day experiential visibility and relationship management.
  
• Manage incoming invitations and experiential opportunities for talent
  
• Maintain direct communication with event partners, hospitality contacts, and experiential stakeholders
  
• Lead targeted pitching and outreach for tentpole activations including New York Fashion Week, Art Basel, and similar cultural moments
  
• Build and maintain tentpole-specific contact lists based on prior experiences and strategic growth targets
  
• Manage and distribute newsletter to maintain warm relationships with experiential partners and industry stakeholders
  
• Maintain comprehensive photo archive including Getty, event photography, talent-provided assets, and press images for website, social, and media use
  
• Track talent location and availability to optimize invitation and hospitality outreach
  
  

• Own traditional press strategy, list building, pitching, and earned media outcomes
  
• Develop pitch angles and narrative strategies for talent and brand positioning
  
•  Build and continuously expand segmented media lists across traditional press, hospitality, and ad hoc visibility opportunities
  
• Execute traditional press pitching with structured follow-up cadence
  
• Lead individual talent pitching based on specific market visits, launches, or requests
  
• Manage award submissions and speaking applications throughout the year
  
• Prepare talent for press through media coaching and readiness sessions
  
•  Cultivate and maintain relationships with editors, producers, writers, and press contacts
  
• Identify timely cultural angles and proactive story opportunities
  
  

• Own visibility infrastructure and operational discipline.
  
•  Maintain 100 percent accuracy across media databases, CRM, and outreach trackers
  
• Ensure all outreach is logged in real time
  
• Maintain press coverage archive and placement documentation
  
• Organize pitch drafts, coverage links, asset folders, and media kits
  
• Develop clean reporting dashboards for monthly visibility updates
  
• Ensure photo archive and media assets are updated daily and accessible for press and social
  

• Provide structured communication and advisory support to talent and internal stakeholders.
  
•  Serve as PR point of contact for talent via Basecamp
  
•  Host office hours twice weekly with talent to refine positioning and press readiness
  
• Coordinate interview logistics and internal communications
  
• Provide strategic recommendations on visibility timing and narrative alignment
  
  

Annual Performance Benchmarks

•  5 to 7 Tier One placements secured quarterly
  
•  4 tentpole activations executed annually
  
•  100 percent database and archive accuracy
  
•  Quarterly visibility roadmap delivered and executed
  
  

You Will Thrive in This Role If You

•  Can independently own strategic direction and execution
  
•  Develop strong pitch angles without heavy oversight
  
•  Balance proactive pitching with relationship cultivation
  
•  Operate with urgency and discipline
  
•  Manage multiple workstreams without losing detail
  
•  Think in systems, not chaos
  
•  Understand the creator economy and traditional media landscape
  

• 5+ years of experience in public relations, media, or communications
  
• Demonstrated experience securing traditional press placements
  
• Strong understanding of influencer marketing and digital positioning
  
• Proven ability to build and maintain media relationships
  
• Excellent writing and communication skills
  
• High organizational discipline and operational rigor