The Role
The PR Coordinator at Rover will support the Global Communications team by managing media relations, reporting, campaign coordination, and creating PR materials. This role focuses on maintaining brand reputation and supporting consumer media strategies across North America and Europe.
Summary Generated by Built In
Who we are:
Want to make an impact? Join our pack and come work (and play!) with us.
We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.
Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.
At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.
This role is Hybrid (Monday and Thursday) in our Seattle office
Position Overview:
Rover is seeking a PR Coordinator to support the Global Communications team, including consumer PR and brand reputation workstreams in the US, Canada and Europe. In this role, you will be responsible for owning media coverage monitoring and reporting, media relations, ideation and campaign coordination, administrative support and materials creation. This role is essential for maintaining Rover’s brand reputation and supporting the team’s strategic priorities.
As part of this role, you will work closely with PR leaders in North America and Europe to help support the consumer media strategy. You will also collaborate with marketing channels including social media, influencer and content teams, to support consumer campaign ideation, execution and coordination.
This role will report to the Sr. PR Manager.
Responsibilities:
- Consumer PR campaign execution and coordination: Actively participates in, supports, and drives the ideation and implementation of consumer campaigns
- Always-on consumer PR media coverage: Oversees day-to-day consumer PR activity, including “always-on” PR (Pet People Panelists, blog pitching, trendjacking, etc.)
- Media relations: Monitoring the PR inbox and flagging inbounds for the appropriate point of contact, plus working with the analytics team to pull data for inbound media inquiries
- Coverage monitoring and reporting: Ownership of ongoing coverage monitoring and tracking, compiling weekly company-wide coverage reports, updating press rooms, and coordinating reporting for internal business reviews
- Admin support: Occasional support for agency coordination, management of the PR calendar, and supporting the management of ad hoc influencer activity in European markets.
- Content support: Drafting, reviewing and/or editing PR materials including press releases, blog posts and campaign related copy.
- Case study management: Owns sourcing case studies and testimonies from pet parents, sitters and walkers, developing best practices for engagement and ongoing ownership of case study pool.
Your Qualifications:
- 2-3 years experience supporting public relations and communications programs for consumer brands at an agency or in-house.
- Excellent written, verbal, and interpersonal skills.
- Excellent organizational and time management skills.
- Superior attention to detail—whether it’s materials creation, workback plans or reporting key metrics across geographies.
- Demonstrated success in identifying and creating process improvements.
- Understanding of appropriate PR conduct among written and broadcast media.
- Thrives in a fast-paced environment, making quick and sound judgment calls with manager support.
- Sharp critical thinking and problem-solving skills.
- Customer centric in everything you do.
Bonus Qualifications:
- Proficiency in media monitoring tools like Cision
- Experience in an international support role
- WordPress proficiency
- Familiarity with influencer marketing and social media
Benefits:
- Competitive compensation
- 401k
- Flexible PTO
- Competitive benefits package, including medical, dental, and vision insurance
- Commuter benefits
- Bring your dog to work (and unlimited puppy time)
- Doggy benefits, including $1000 toward adopting your first dog
- Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly
- Regular team activities performed in person and virtually
Compensation:
- In the greater Seattle area the first year salary range is $77,001 -$99,235. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.
- The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills and abilities as demonstrated in the interview and hiring process.
At Rover, we’re driven by seeing our people succeed and grow, while doing our jobs better than ever before. We believe the best business outcomes come from a diverse set of perspectives and we’re committed to promoting an inclusive, inventive, and fun environment with amazing employees. We welcome and encourage applicants from all backgrounds to apply.
Rover is an equal opportunity employer. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, military or veteran status, sex, pregnancy, gender identity or expression, sexual orientation, marital or partnership status, genetic predisposition, or any other protected status in accordance with applicable federal, state and local laws.
We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Top Skills
Cision
Wordpress
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The Company
What We Do
At Rover, everyone has ownership of their work and the opportunity to make a true impact. We believe that being diverse and inclusive is key to our success and encourage every employee to share their unique perspective while being their true self.
We believe everyone deserves the unconditional love of a pet, and Rover exists to make it easier to experience that love. We’re supporting dog owners and empowering dog sitters to run thriving pet-care businesses in your neighborhoods. The Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe.
