Public Relations & Communications Manager

Overview:

Hisense USA seeks an exceptionally skilled and seasoned public relations practitioner to join the team. The role would be a good fit for candidates interested in applying their public relations expertise in a major global consumer electronics and home appliance brand. The ideal candidates should possess extensive experience in the U.S. public relations landscape with exceptional communication skills. This position serves as a vital conduit to the Hisense Americas Regional Office, shaping brand perception and driving communications that resonate with the U.S. market. The ideal candidate would be a key voice for the brand in the Americas, building relationships with media and stakeholders while demonstrating a cultural open-mindedness to operate effectively within a global company.

Key Responsibilities:

• Develops and executes strategic communications plans that are aligned with Hisense's objectives in the U.S.
• Manages and implements PR campaigns, ensuring the campaigns are consistent with the company's brand identity, mission, and goals.
• Cultivates and maintains strong relationships with top-tier media outlets, key influencers, and industry professionals to significantly enhance the company’s presence in the U.S. market.
• Serves as the primary liaison between Hisense USA and the Americas Regional Office, facilitating seamless communication and supporting the larger strategy.
• Oversees all aspects of internal and external communications, including writing and distributing releases, managing the corporate newsroom, preparing presentations, etc.
• Monitors, analyzes, and reports on the effectiveness of all PR campaigns, using data to refine and optimize future strategies.
• Proactively identifies new opportunities for media engagement across all product lines, including TV, projectors, audio products, home appliances, air conditioners, etc.
• Manages product reviews as well as the planning, licensing, and marketing of awards and accolades from U.S. media.
• Prepares talking points and scripts for senior executives for media interviews, conference keynotes, and internal communications.
• Provides support for internal communication efforts related to trade shows, press conferences, media tours, among others.

Qualifications:

• A Bachelor’s degree in Communications, Public Relations, Journalism, or a related liberal arts background.
• 8-12 years of progressive experience in corporate communications and strategic communications, with a proven track record of success in consumer electronics, home appliances, or other related technology sectors.
• An exceptional command of the English language, with a proven ability to write and edit with precision and clarity.
• Demonstrated expertise in U.S. public relations practices and media relations.
• A proven ability to work effectively in a global business setting and a genuine open-mindedness toward new cultural environments.
• A strategic and creative thinker with the ability to thrive in a fast-paced, dynamic environment.
• Agency experience is a plus.
• Willingness to relocate to the Atlanta, GA metropolitan area is required.

*Individuals applying for this position will not be eligible for immigration sponsorship.

Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.