Public Relations/Communications Manager

Posted 4 Hours Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Mid level
Information Technology • Security • Software • Cybersecurity
The Role
Lead APAC public relations and external communications to increase awareness and support sales. Translate global campaigns to local plans, build media relationships, craft messaging and content, secure executive speaking and awards, manage regional PR agencies, conduct media training, adapt global content for APAC markets, and use analytics to optimize earned media and thought leadership around automotive and embedded systems.
Summary Generated by Built In

 

Worker Sub-Type:

Regular

 

Job Description: 

It all starts here. QNX® technology has been deployed in the world’s most critical embedded systems, including more than 275 million vehicles on the road today. As a trusted partner to some of the world’s most innovative companies, we’re on a mission to help redefine how we as a company go to market and unlock the next wave of growth. QNX software is trusted across industries including automotive, medical devices, industrial controls, robotics, commercial vehicles, rail, and aerospace and defense. Now, we’re expanding our Global Public Relations team to increase awareness and support of the company’s strategy and thought leadership in the APAC region.

About the Opportunity:

It all starts with you. We are seeking an experienced, strategic, and highly motivated Public Relations / Communications Manager (APAC) to take our media relations and external advocacy activities to the next level in support of our sales teams within the region (especially China, Japan, India and S. Korea).

Reporting to the Director, Global Public Relations and partnering closely with regional and local leaders, this newly created role will shape and deliver external communication strategies aligned with global priorities. Acting as the lead communications expert for APAC, you’ll influence how the organization shows up externally, ensuring messaging is clear, consistent, and compelling.

Though your primary focus will be the wider APAC region, your efforts will contribute globally, as part of the broader Public & Analyst Relations team.

What You’ll Do:

  • Lead PR campaigns and announcements - Translate global PR/marketing campaigns into relevant communication plans for key APAC countries. Set the strategy, goals, tactics, research and execution for optimal earned media outcomes.
  • Media targets - leverage existing contacts and cultivate new relationships with journalists across vertical/trade, tech, business and mainstream media (including podcasts, video, etc.)
  • Content creation – help craft positioning/messaging, press releases, pitches, thought leadership/op-ed commentary and briefing materials
  • Secure and manage executive speaking opportunities and industry awards that position QNX as a leader in software‑defined vehicles, physical AI, and safety‑critical embedded systems.
  • Regularly evaluate the APAC competitive communications landscape and news cycle, and make recommendations that inform strategy, planning and execution
  • Produce and adapt content across owned, earned, and shared channels with a digital first mindset.
  • Manage external PR agency partners within the region
  • Conduct media training for company spokespeople
  • Work with Field, Customer Marketing and Sales to identify approved customer proof points, regional success stories, and market-relevant use cases that can support earned media, thought leadership, award submissions, and executive communications.
  • Translate and adapt global web, marketing, and PR content for local APAC audiences, ensuring accuracy, cultural relevance, and message consistency across markets.
  • Track performance and use insights and analytics to continuously improve content effectiveness and engagement.

What You Bring

  • A degree in Communications, Journalism, Public Relations, Marketing, or a related field.
  • 4 - 6 years of relevant experience, ideally with a focus on automotive and other embedded systems.
  • Strong written and verbal communication and storytelling skills, across a breadth of areas, including technology innovation and economic trends
  • Strong business acumen and the ability to tie media strategy and narrative to business strategy
  • Proven track record of building relationships with media organizations and journalists, and achieving high earned media value
  • A high-performance and high-integrity individual, who works well under pressure to be both proactive and reactive
  • A self-starter who thrives in a fast-paced and ever-changing environment, who can manage multiple priorities and execute with both quality and speed
  • The confidence and resilience to advise senior stakeholders and navigate ambiguity in a high‑accountability role.
  • Experience operating in complex, global, matrixed organizations.
  • Excellent communication and project management skills, ability to handle multiple priorities across stakeholder groups.
  • Fluency in English and Chinese strongly preferred along with the ability to work effectively across time zones; additional relevant APAC languages a huge plus.

Why Join QNX

  • Be at the forefront of the software-defined vehicle transformation.
  • Work with some of the most innovative companies globally.
  • Collaborate with a global, passionate, and supportive team.
  • Drive tangible business outcomes and influence the future direction of our company.

 

Scheduled Weekly Hours:

40

 

Skills Required

  • Degree in Communications, Journalism, Public Relations, Marketing, or related field
  • 4-6 years of relevant PR/communications experience
  • Experience managing PR agency partners
  • Experience translating global campaigns for regional markets
  • Strong written and verbal communication and storytelling skills
  • Proven track record building relationships with journalists and achieving earned media
  • Experience with media training for spokespeople
  • Ability to secure and manage executive speaking opportunities and awards
  • Experience operating in complex, global, matrixed organizations
  • Strong business acumen and ability to align media strategy with business goals
  • Excellent project management skills and ability to handle multiple priorities
  • Fluency in English and Chinese
  • Additional APAC languages
  • Preferably experience or familiarity with automotive and embedded systems communications
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The Company
HQ: Waterloo, Ontario
3,770 Employees
Year Founded: 1974

What We Do

BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including 195M+ cars on the road today. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint security, endpoint management, encryption, and embedded systems. BlackBerry’s vision is clear - to secure a connected future you can trust.

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