Public Relations & Communications Associate

Posted 19 Days Ago
Be an Early Applicant
Ho Chi Minh City, Ho Chi Minh, VNM
In-Office
Junior
Logistics • Software • Transportation
The Role
Develops SEO content and communication strategies to increase organic traffic, brand awareness, and positive media coverage. Responsibilities include keyword research, content creation, performance analysis, media relations, press events, reputation management, KOL/KOC seeding, campaign planning, budgeting, reporting, and administrative coordination.
Summary Generated by Built In
Lalamove Vietnam are hiring a Public Relations & Communications Associate in HCMC to drive our brand presence. If you have 2+ years of Content/PR experience and strong English skills, we’d love to connect! 

What you’ll do

    Content (50%)

  • Conduct thorough keyword research and competitive analysis to enhance SEO performance. Optimize website content for on-page and off-page SEO factors to improve organic search rankings.

  • Develop and implement an effective content strategy to improve search engine rankings, and support overall business goals.

  • Weekly/ Monthly produce SEO-optimized content (including blog posts, articles, landing pages, etc.) to increase organic traffic and website performance.

  • Regularly monitor and analyze content performance using tools like Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs).

  • Communication (50%)

  • Develop and edit media pitches, news releases, speeches, articles, interviews and other editorial collateral to garner positive media coverage.

  • Manage and handle sensitive public issues and prevent reputational risk to the company's brand and image.

  • Nurture current media relations as well as identify new potential media relations, including managing media interactions and follow-ups.

  • Plan and execute press conferences, media briefings, and other PR events to promote the company’s initiatives and products.

  • Execute Communication plans to maximize brand awareness, such as Seeding, KOL, KOC and social community.

  • Develop and implement PR & Communications plans, riding on various channels aligned with the overall marketing strategy.

  • Manage and monitor PR & Communications plans to report performance and propose enhancements.

  • Responsible for budgeting and planning in PR & Communications strategies. 

  • Handle administrative tasks, ensure campaigns’ related paperwork (e.g., contracts, invoices, approvals) is timely organized, tracked, and properly finished.

  • Others: Ad-hoc tasks/works assigned by Line Manager.

  • Work time: Monday to Friday (9:00 AM to 6:00 PM)
  • Work location: No. 10, Pho Quang Street, Ward 2, Tan Binh District, HCMC
  •  

What you’ll need

  • Bachelor's degree in Communications, PR, Journalism, Marketing, or a related field.

  • At least 2 years hands-on experience in Content & PR.

  • Proven experience in Content, PR and media relations .

  • Strong written and verbal communication skills with the ability to craft clear and persuasive messages.

  • Negotiation and interpersonal skills to establish and maintain relationships.

  • Be a networker and negotiator who can present the Lalamove brand confidently and strike an effective deal with mutual benefits.

  • Ability to handle multiple projects simultaneously and work in a fast-paced environment.

  • Strong attention to detail, creativity, and problem-solving skills.

  • Proactive, self-motivated, and able to work both independently and in a team.

  • Strong organizational and project management skills.

  • Strong communication skills & Proficiency in English skills.

Candidate Notice
  • While ensuring your application is prioritized for reaching out and your data remains protected following the personal data privacy, we encourage you to apply directly via our Careers Website instead. Please review our Candidate Privacy Notice. To proceed next steps, please confirm your consent to our Privacy Policy; without it, there will be distinctly some delays in moving forward with your application.
  • To all candidates - Lalamove respects your privacy and is committed to protecting your personal data. This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice

Skills Required

  • Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field
  • At least 2 years of hands-on Content and PR experience
  • Proven experience in content, public relations, and media relations
  • Strong written and verbal communication skills
  • Negotiation and interpersonal skills for building and maintaining relationships
  • Ability to manage multiple projects in a fast-paced environment
  • Strong attention to detail, creativity, and problem-solving skills
  • Proactive, self-motivated, and able to work independently and collaboratively
  • Strong organizational and project management skills
  • Strong English communication proficiency

Lalamove Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lalamove and has not been reviewed or approved by Lalamove.

  • Strong & Reliable Incentives Incentive programs such as missions, bonuses, and vehicle‑sticker promotions are highlighted as ways to boost driver earnings, with occasional commission reductions further enhancing take‑home. These extras can make the platform appealing for supplemental income and busy periods.
  • Healthcare Strength Corporate roles in some markets describe access to employer‑provided medical and dental coverage. This indicates a conventional health benefits baseline for office staff.
  • Leave & Time Off Breadth Office locations reference paid holidays, sick leave, and some work‑from‑home flexibility. This points to standard time‑off provisions for corporate employees in select markets.

Lalamove Insights

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The Company
HQ: Hong Kong
4,387 Employees
Year Founded: 2013

What We Do

Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.

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