Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.
Via is changing the way the world moves, and as a Public Relations Associate, you will play a meaningful role in telling the stories that show the positive impact of transit on local communities. You will help bring the voice for our 500+ partners and millions of riders around the globe to life in the press. You are at the center of what’s happening at Via, with visibility and insight into newsworthy launches, big announcements, and ongoing growth efforts. As part of Via’s marketing team you will have the opportunity to work with marketing specialists, designers, sales people, and policy experts to bring local stories to life.
What You'll Do:
- Take a leading role in the coordination of global partner launches and milestone celebrations - including announcements and events.
- Draft press releases, pitches, and messaging to support partner launch and celebration efforts, all while accurately conveying the Via brand.
- Maintain regular communication with Via commercial teams to support priority markets
- Liaise closely with Rider Growth, Policy, Operations, and Partner Success teams to uncover opportunities for PR to partner on marketing efforts.
- Elevate the voice of the rider and the voice of our partners in local media.
- Inform social media content (LinkedIn, Twitter, Facebook) related to press announcements and top media placements.
- Manage and maintain media lists, with ongoing audit of “who’s who” in the tech, transit, and local media landscape.
- Be responsible for daily media monitoring and reporting.
- Draft monthly “Via in the News” coverage reports for global employees and investors.
Who You Are:
- Minimum of 2+ years of experience in public relations or communications, either at an agency or in-house.
- Understanding of the media landscape.
- Personal experience developing pitches and securing press coverage.
- Creative thinker who can develop out-of-the box solutions and storylines.
- Strong communicator, who is able to adapt their level of detail depending on the audience.
- Energetic and personable, able to build relationships with partner press teams and internal stakeholders, manage launch events, and local media on the ground.
- Independent, organized, and self-starter who is comfortable taking on a high level of responsibility.
- Excellent writer - clear, concise, and interesting.
- Humble, low ego, team player.
Compensation and Benefits:
- Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
- Salary Range: $65,000 - $85,000 per year
- We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.
We’re Via, and we build technology that changes the way the world moves. We’re driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs, healthcare, and education. With our best in class suite of products, we make transit thrive.
Our teams of world-class engineers, data-scientists, product managers, operations specialists, marketers, transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012, Via builds solutions to digitize, automate, and enable data-driven decision making for entire transportation networks; fixed-route buses, microtransit, paratransit, school buses, autonomous vehicles, and more.
If you’re excited to be at the forefront of modernizing the future of transportation, are up for solving tough problems, and willing to become/already are a transit nerd, we are the place for you. Even if your past experience doesn’t align perfectly with every qualification in the job description for this role, we encourage you to apply. You may be just the right candidate for this or other opportunities.
Ready to join the ride?
Via is an equal opportunity employer.
What We Do
We build technology that changes the way the world moves. Our guiding principle is simple: the future of transportation is dynamic, shared public mobility — the kind that reduces carbon emissions across cities, compliments existing transit infrastructure, and provides equitable access to efficient, affordable ways of getting around. For everyone.
Why Work With Us
You’ll work in an established startup that’s growing at staggering speed. We have plenty of room for the most bold among us to dream it up and make it happen. You’ll be empowered to experiment, and encouraged to challenge what we’ve already done while making stuff no one’s even thought of yet.
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