We are POP - Havas’ global content at scale network, built to create work that drives performance through audience-driven creativity and an AI-powered production model. We Create, Scale and Personalise content to captivate audiences and achieve desired brand and business outcomes – a performance mindset that results in harder working content, reduced waste, and stronger ROI.
Role OverviewThe Product Marketing Manager & Content Strategist plays a pivotal role in shaping how Vermeer is perceived, understood, and adopted — both internally and externally. This role sits at the intersection of product, marketing, and strategy, translating Vermeer's AI capabilities into compelling narratives that resonate with diverse audiences.
Product Marketing & Positioning
Defines and documents use cases, value propositions, and key benefits for each Vermeer product line
Packages and structures offerings into clear, market-ready propositions in collaboration with product and management teams
Conducts competitive analysis and market research to refine positioning and identify differentiation opportunities
Storytelling & Messaging
Defines and owns the overall Vermeer storytelling framework: vision, brand promise, and market positioning
Translates complex AI topics and technical capabilities into clear, simple, and impactful messaging tailored to various audiences (clients, end users, partners)
Produces and maintains "master narratives" including brand manifesto, pitch decks, messaging guidelines, and key talking points
Cross-Product Alignment
Ensures messaging consistency across all Vermeer product lines
Aligns internal and external communications to deliver a unified brand voice
Works closely with Product, and Leadership teams to ensure strategic alignment
Content Strategy
Defines the content roadmap in support of product launches, campaigns, and thought leadership initiatives
Oversees the creation of high-impact content assets (white papers, case studies, blog posts, social content)
Monitors content performance and continuously optimizes messaging based on audience engagement and feedback
Proven experience in product marketing, content strategy, or a related role, preferably in a tech/AI environment
Exceptional storytelling and copywriting skills with the ability to simplify complex concepts
Strong strategic thinking and ability to align cross-functional stakeholders
Experience working with multiple product lines or complex product architectures
Fluent in English and French
Comfortable navigating fast-paced, evolving environments
Skills Required
- Proven experience in product marketing or content strategy, preferably in tech/AI
- Exceptional storytelling and copywriting skills to simplify complex concepts
- Strong strategic thinking and cross-functional stakeholder alignment
- Experience with multiple product lines or complex product architectures
- Fluent in English and French
- Comfortable in fast-paced, evolving environments
What We Do
BETC is a full-service communication agency focused on renewing the relationship between brands and creativity across various domains such as music, film, design, and publishing. The company offers strategic, creative, and technological expertise to engage brands with the public and enhance their business performance.
