Job Description:
Propositions Design Manager
Bupa Angel Court (1 Angel Court, London, EC2R 7HJ)
Bupa Victory House (Trafalgar Place, Brighton, East Sussex, BN1 4FY)
Bupa Place (102 The Quays in Salford, England M50 3SP)
Can be based out of any of the above offices
Full Time Permanent - 35 hours per week
From £58,700 dependent upon experience and qualifications
Hybrid Working (1-3 days per week in office)
(Grade C16 - for internals candidates)
We make health happen
You’ll sit alongside a passionate and talented multi-disciplinary experience design team, made up of user researchers, product designers, content designers and design operations, who are focused on creating the best digital experiences for Bupa’s customers in the UK.
As an experienced design lead you will have deep domain expertise across service and product design. You will lead projects, establish service design at Bupa and mentor other team members. You will work collaboratively in an agile environment to create positive experiences that are easy to use and balance the needs of Bupa’s customers with its business goals. You will also build strong relationships with senior stakeholders, collaborators and other design team members.
You will line manage a group of designers and provide mentorship and support to facilitate development, encourage growth and foster a culture of care and candour.
Bupa Global is the international health insurance division of Bupa. We provide customers who want premium international coverage with products and services to access the healthcare they need anytime, around the world, whether at home or when studying, living, travelling or working abroad.
Bupa Global has offices around the world including London and Brighton (UK), Dublin (Europe), Miami (USA), Dubai (UAE, in partnership with OIC), Egypt and Hong Kong (China) as well as regional offices in mainland China, Singapore, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador.
How you’ll help us make health happen:
You will have strong service design skills, paired with product design skills/background. You will identify and solve customer and business problems, using service design, design thinking and product design approaches and methods.
You’ll provide direction and set the standard for service design across products and services at Bupa to improve the customer experience.
Support and inspire others in the team, up-skilling and training them in service design thinking and methods.
Generate concepts, proposals and plans for new service propositions, or to evolve and improve existing services.
As an experienced voice of the customer you’ll build advocacy amongst key stakeholders - evangelising the principles and processes of service design.
You will be confident leading large projects or programmes of work and task managing people within those projects.
You will lead playbacks, support in design crits and other communities of practice sessions to highlight your discipline’s work, enable constructive feedback and elevate the quality of the craft.
Helping to maintain and improve the inherent pillars of our team’s culture; psychological safety, celebrating success, and learning from each other.
Confident mediation across the demands of a business, the needs of the customer and the feasibility of the tech stack to design the right thing and design the thing right.
Lead and support user research activities, ensuring insights from qualitative and quantitative research meaningfully inform service and product design decisions.
What you will need:
Service design mindset – when approaching a problem you take a wide view, looking front and backstage, and end to end by default. You are then able to identify specific areas of opportunity for more detailed analysis, both strategic (supporting commercial goals, balancing feasibility with desirability) and user-focussed, ensuring a human-centred approach.
Experience contributing to and shaping user research activities, with the ability to translate research findings into clear insights, opportunities and design direction.
Experience creating customer journey maps, service blueprints, flows and more - paired with an understanding of when to use each method to understand and improve a specific situation.
You are very comfortable working alongside researchers analysing and synthesising research work, uncovering insights from both qualitative and quantitative research.
You can navigate a complex business and its journeys across multiple channels. You are then able to communicate what matters most to our customers, colleagues, internal teams and business.
A strong facilitator who can bring together and engage others in your service design work in workshops and collaborative sessions. Adept at planning, structuring and facilitating cross-discipline workshops with attendees of varying levels of seniority.
A champion of the customer throughout whilst staying in touch with the business requirements.
You set the standard for your peers and the organisation.
Established ‘design thinker’ with empathy for user needs, a willingness to explore ideas and implement a ‘test and learn’ approach before launch.
A great storyteller capable of influencing and encouraging stakeholders and peers to adopt and buy into something that was previously unfamiliar.
Accustomed to working in an FCA regulated business is a bonus.
Adapt in managing complexity across multiple streams of work.
Knowledgeable across our toolkit that includes Figma and UserTesting.com
A champion for accessibility who acknowledges the needs of users with different backgrounds, abilities, cultures, and environments.
Why Bupa?
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.
Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We’re committed to ensuring you’re treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process.
If you require information regarding this role in an alternative format, please email: [email protected]
Time Type:
Full timeJob Area:
Locations:
Angel Court, London, Victory House, BrightonSkills Required
- Proven experience in proposition or product delivery, implementation, or project management within complex organisations.
- Strong track record of delivering go-to-market activities and embedding new propositions or services.
- Excellent organisational and project management skills, with the ability to manage multiple initiatives simultaneously.
- Experience working cross-functionally with Marketing, Digital, Operations, and other critical teams.
- Strong analytical and reporting skills, with experience in post-implementation reviews and performance tracking.
- Excellent stakeholder management and communication skills, with the ability to influence and collaborate at all levels.
- Experience in regulated and/or global markets is desirable.
- Knowledge of healthcare, insurance, or related sectors is an advantage.
Bupa Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bupa and has not been reviewed or approved by Bupa.
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Healthcare Strength — Health cover via the UK Health Trust, day‑one medical support for frontline roles, and dedicated women’s health initiatives indicate a robust, health‑centric package. Access to digital GP, nurse lines, and options such as dental and health cash plans further reinforce medical and preventive care breadth.
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Wellbeing & Lifestyle Benefits — Wellbeing programs span mental, physical, emotional, and financial support, with offerings like EAP access, gym discounts, and health assessments. Flexible work and wellbeing programs highlighted in some regions add to lifestyle value.
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Parental & Family Support — Policies include enhanced parental leave in certain UK business units and a family mental‑health support line. Options to extend medical coverage to dependants and family‑oriented allowances strengthen support beyond the individual.
Bupa Insights
What We Do
Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 38 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. We directly employ around 85,000 people, principally in the UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong SAR, Türkiye, Brazil, Mexico, the US, Middle East and Ireland. We also have associate businesses in Saudi Arabia and India. For more information, visit www.bupa.com
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