Proposal Strategist, Creative Strategy
Overview:
We’re seeking a detail-oriented, strategic proposal and program strategist to support our Creative Strategy team across PR, digital, and omnichannel opportunities. This is an executional role focused on translating team thinking into polished proposals and timelines—an ideal fit for someone who understands the building blocks of integrated communications programs, and has a knack for tightening copy, organizing decks, and managing deliverable timelines under deadlines.
We’re looking for someone who can bring clarity, logic, and structure to the proposal process—supporting big ideas without needing to concept them from scratch. The ideal candidate would have experience across multiple verticals, from Corporate & Tech (B2B Tech, B2C Tech, Corporate Communications, Crisis) to Consumer Lifestyle, Beauty, Health & Wellness, CPG and beyond as this will be a hybrid role supporting our Corporate and Consumer divisions.
Responsibilities:
- Write, edit, and organize proposals, new business decks, case studies, and capabilities decks and PR and digital clients across a range of sectors.
- Collaborate with account and digital teams to bring proposals to life from outline to final format.
- Maintain ownership of timelines and project milestones during proposal development.
- Refine and rewrite copy to match client tone, business objectives, and pitch goals.
- Translate strategy and tactics into clear, compelling slides and supporting copy.
- Monitor proposal performance (win/loss), and help update proposal templates, capabilities decks, and case studies.
- Ensure digital asset drives are kept up-to-date and organized.
- Research relevant trends, competitors, or category benchmarks to support proposals when needed.
- Ensure proposals are buttoned-up, grammatically sound, visually organized, and on deadline.
Qualifications:
- 3-5 years of experience in public relations, creative strategy, marketing, or digital communications; exposure to agency new business or strategy teams is a plus.
- Strong writing, editing, and deck-building skills.
- Understanding of PR and digital tactics, including influencer marketing, social campaigns, and integrated brand strategy.
- Experience collaborating cross-functionally and juggling multiple deadlines.
- Comfort with project management tools or practices (e.g., Slack, Monday, etc.)
- Proficiency in deck building, AI, and research platforms like Google Slides, Claude/ChatGPT, Resonate, Profound, etc.
- Highly organized, deadline-driven, and detail-obsessed.
This Role Is For You If You:
- Can take a messy brainstorm and turn it into a polished proposal.
- Enjoy being the “glue” that connects teams and keeps work on track.
- Want exposure to a range of industries and programs in both PR and digital marketing.
- Love refining copy and building decks that communicate strategy clearly.
Why you'll love working here:
- Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
- Flexible PTO
- Summer Fridays and Winter, Spring, and Fall Fridays too!
- Hybrid work model offering flexibility and work-life balance
- Expanded parental leave and family planning support
- Continuous learning through "5W University" and development initiatives
- Student Loan Reimbursement
- Professional Development Support
- Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
- Charitable giving, including matching donations
#LI-Hybrid
Skills Required
- 3-5 years of experience in public relations, creative strategy, marketing, or digital communications
- Strong writing, editing, and deck-building skills
- Understanding of PR and digital tactics, including influencer marketing, social campaigns, and integrated brand strategy
- Experience collaborating cross-functionally and managing multiple deadlines
- Comfort with project management tools or practices
- Proficiency in deck-building, AI, and research platforms such as Google Slides, Claude, ChatGPT, Resonate, and Profound
- Experience with agency new business or strategy teams
- Highly organized, deadline-driven, and detail-oriented
What We Do
With offices in New York City and Miami, 5W has over 300 professionals serving clients in B2C (beauty and fashion, consumer brands, lifestyle and entertainment, food and beverage, health and wellness, technology, travel and hospitality, home and housewares); B2B (corporate communications, technology, reputation management, CSR, sustainability communications); digital media (social media, SEO and graphic design), public affairs; government relations; and crisis communications. 5W’s team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. 5WPR has been named one of Inc. Magazine’s Best Workplaces 2022. The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.
