The Role
The Promoter Manager develops and executes regional demand generation strategies, oversees field marketing agencies, and analyzes sales data to enhance brand awareness and sales performance.
Summary Generated by Built In
About PayJoy
PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and credit cards, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and provide safety acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The promoter Manager is responsible for managing field marketing agencies and teams of fields to develop and execute a national demand generation strategy that effectively drives customer engagement and sales growth.
Responsibilities
- Lead the development and execution of a regional demand generation strategy that drives brand awareness and sales performance.
- Oversee relationships with field marketing agencies, ensuring they adhere to brand values and operational standards. Provide guidance and support to agency partners to enhance their effectiveness in executing campaigns.
- Establish clear, measurable performance targets for field marketing teams. Conduct weekly reviews of these targets to assess progress, identify challenges, and adjust strategies as necessary to ensure alignment with sales goals.
- Coordinate and assign promoter personnel and design contract scalability models for each commercial partner, monitoring and evaluating the effectiveness of activities.
- Analyze sales data and marketing metrics to identify trends, successes, and areas for improvement.
- Work closely with senior marketing leaders, finance, and sales teams to create integrated marketing plans and budgets. Ensure that all marketing initiatives are aligned with overall business objectives and supported by adequate resources.
- Provide regular reports on the performance of field marketing initiatives, including ROI analysis, campaign effectiveness, and recommendations for future improvements.
- Monitor market trends and competitors.
- Work with the fraud team to train and curb fraud in the field to ensure healthy and steady growth levels.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 4 years of experience in field marketing, sales management, or related roles, with a focus on managing teams and agencies.
- Analytical skills with the ability to interpret complex data and derive actionable insights.
- Experience in budget management and financial analysis, with a strong understanding of marketing metrics with an early stage startup.
- Demonstrated ability to work under high changing and pressure situations.
- Excellent communication and interpersonal skills, with a talent for building relationships and collaborating across teams.
- Skills to train and motivate the promotion team to be successful in executing their role.
Benefits
- 100% Company Funded : Private Health Insurance for employee and immediate family
- 20 days vacation, unlimited sick leave
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
- Phone Finance, headphone benefit, home office equipment allowance and wellness perks
- Catered Lunch
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
PayJoy Principles
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
Top Skills
AI
Data Science
Machine Learning
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The Company
What We Do
PayJoy's mission is to deliver access to credit to the next billion people in emerging markets worldwide. Our unique mobile security technology gives customers the ability to afford their first smartphone on credit, using the phone itself as collateral, and then provides further access to credit to help weather life's unexpected financial surprises and climb the ladder of economic well-being.
Founded in 2015, today PayJoy has reached millions of customers in a dozen countries around the globe, including Mexico, Brazil, Colombia, India, Kenya, and South Africa, and is on a strong growth path with support from major industry partners to bring credit to the next billion emerging consumers.
