GoodRx is America’s healthcare marketplace. Each month, 20 million people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $30 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

About the Role

The GoodRx Brand Team is seeking a proactive, entrepreneurial Social Media Program Manager to assist in the development, planning, and execution of compelling social media campaigns that will increase brand awareness, trust, and engagement. We are looking for an action-oriented individual who is equal parts creative and pragmatic: someone who can break large projects and blue sky visions into smaller, more manageable action items, and ensure they are executed against in a timely manner.

Reporting to the Sr. Director of Social Media, the Social Media Program Manager will oversee the planning, creation, and launch of social campaigns and will work cross-functionally with various internal teams (brand, editorial, creative, PR etc.) and external agency partners to ensure deadlines are met with top quality work. This individual will work with key social media and digital platforms such as Facebook, Instagram, Twitter, YouTube Pinterest, Snapchat and TikTok, as well as seek out emerging platforms that can help us grow our customer base and brand awareness. Success in this role requires a passion for connecting with people, top notch project management and organization skills, a keen eye for compelling and innovative content, and a compulsion for continuous growth. This person will be the brand gatekeeper on our social channels - translating our brand guidelines into the social space, including creatives, messaging, and campaigns.

What you’ll do:

• Lead project management and content calendars for the social team to ensure deadlines are met in advance with long-lead planning.
• Partner with team leads (social, brand, creative, editorial, and PR) on tactical execution of campaign strategies - leading on calendaring rollout dates, asset selection, messaging, creative and legal reviews, etc.
• Maintain budgets on creative, paid efforts, and agency support.
• Assist in monitoring performance metrics and competitive benchmarking regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement.
• Work closely and collaboratively across brand, creative, editorial, and paid social to champion social-first ideas and strategies.
• Oversee day-to-day social media channel management inclusive of scheduling content across all social platforms, assisting with community engagement efforts, etc.
• Organize and maintain asset libraries (including Testimonials/UGC).
• Own quarterly campaign strategy execution, summary plans and recaps.
• Act as the main point of contact for cross-departmental communications for social support requests.

What we’re looking for:

• 5-7 years of social media/marketing/project management experience
• Experience building and executing social marketing campaigns and calendars
• Experience working cross-functionally with internal and external teams
• Understands best practices and up-to-date design needs/restrictions across Instagram, Twitter, Facebook and YouTube
• Ability to thrive in a fast-paced work environment
• Experience using data and metrics to influence content creation strategy
• Ability to hold yourself and others accountable to delivering on our high standardsA strategic thinker who values timely, tactical execution
• Excellent oral and written communication skills

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.