Marketplace SEO Manager

| Hybrid
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We’re constantly working towards making Canva the best place to work, for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community all around the world. We celebrate uniqueness and whatever makes you, you and encourage everyone who wants to help us transform the way the world designs, to join us on this journey. We value all different types of experiences. If you don’t think you quite meet all of the qualifications, we’d still love to hear from you.


About Us

At Canva, our mission is to democratise design and empower creativity for anyone and everyone, on every platform. Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory – we’re out to change the world, one design at a time. 


Since launch in August 2013, we have grown exponentially, amassing over 60 million monthly active users across 190 different countries who have created more than 6 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we want to do.


At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.


Since launch in April 2013 we have grown exponentially, amassing over 55 million users across 190 different countries who have created more than 5 billion designs. We are one of the world’s fastest growing technology companies and we have only achieved about 1% of what we are capable of!


About the team and role

Canva’s templates marketplace is a critical part of our organic growth strategy. Over the years, we’ve invested in it from different angles such as content (the actual designs), categorisation and how this speaks to the editor and user experience, as well as contributors such as teachers and designers. It has a huge impact on Canva’s overall business and is at the heart of all our products and offerings. Beyond Canva, it has a huge impact on how everyday people are able to solve design and communication problems. 


As Canva’s Marketplace SEO Manager, you will drive this critical part of our business to greater heights using our extensive and growing templates library to solve real-world communication challenges.


The ideal candidate has a proven track record of scaling marketplaces while maintaining impeccably high standards of content, user intent mapping and technical SEO practices. You’ll love this role if you’re passionate about making complex things simple and enjoy collaborating with a wide range of cross-functional teams to drive impact.


Your impact:

- Collaborate with internal SEO teams across technical SEO, content, research and link outreach to drive marketplace organic sessions and conversions.

- Driving all marketplace SEO initiatives by working closely with product, engineering, content and design teams; Actioning category audit outcomes that will improve SEO; Growing new categories; Growing new category drill-downs or hierarchies; Establishing new relationships between categories in a way that’s beneficial to SEO growth.

-Evangelising marketplace SEO across all of Canva - engaging with a wide range of teams from personalisation and machine learning to internationalisation.

- Auditing all marketplace categories alongside our internal design and product teams to enable a more intuitive SEO-friendly user experience.


What you'll do:

  • Report on key metrics relevant to project and company goals
  • Build organic search roadmaps for marketplace in collaboration with product and engineering teams
  • Improve marketplace architecture and IA within marketplace as well as the overall Canva domain
  • Lead scalable initiatives that reduce manual content efforts over time - without compromising quality 
  • Measure and report outcomes across the team and all of Canva
  • Consistently provide feedback to other teams who are working on different parts of the marketplace; for example search and recommendation teams, template design teams, localisation teams, marketing and engagement teams
  • Help QA marketplace releases that might have any impact on SEO
  • Closely monitor and provide feedback for any experiments on marketplace pages
  • Empower the link outreach team to partner with marketplace SEO when needed for new projects or category launches
  • Empower the research team to conduct gap analysis research for new or existing categories in order to find new opportunities for SEO growth
  • Maintain clear documentation of all marketplace SEO efforts for wider company knowledge sharing
  • Partner with our data analysts and product managers to arrive at effective methods of tracking marketplace SEO growth metrics

What we're looking for:

  • A problem-solver who is able to critically analyse complex structures and make strategic decisions
  • A track record of working with product designers for implementing great SEO alongside excellent UX
  • An initiator who finds opportunities to drive growth through organic content
  • An excellent communicator who can articulate complex initiatives to non-SEO stakeholders
  • 5+ years of experience in large scale website SEO
  • Proven track record of problem solving in a scenario that includes thousands of indexable URLs 
  • Experience with scalable solutions for SEO growth without compromising high SEO quality standards
  • Experience with faceted search and global navigation solutions for large websites
  • Experience growing a layered marketplace with several types of pages from top-level homepages to category and tag pages, all the way to individual item/detail pages

Being a Force for good. One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.


We make hiring decisions based on your experience, skills and passion. If you’re keen to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • Objective-CLanguages
    • PythonLanguages
    • ScalaLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • BashLanguages
    • ReactLibraries
    • RxJSLibraries
    • MobXLibraries
    • SpringFrameworks
    • FinagleFrameworks
    • AWS RedshiftDatabases
    • BigQueryDatabases
    • DynamoDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • OptimizelyAnalytics
    • SnowflakeAnalytics
    • AmplitudeAnalytics
    • dbtAnalytics
    • RedshiftAnalytics
    • Mode AnalyticsAnalytics
    • CanvaDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • Monday.comManagement
    • Custom-BuiltCMS
    • SalesforceCRM
    • Salesforce PardotCRM
    • BrazeEmail
    • Monday.comProject Management

An Insider's view of Canva

How does your team reward individual success?

Canva teams set seasonal goals and we celebrate BIG when we achieve each goal. We have celebrated our success by enjoying taco nights, cocktail classes and currently planning a DIY pottery night. Canva also has a very active #kudos slack channel!

Pooja

Partner Success Manager

How do you collaborate with other teams in the company?

Being part of Customer Success., we work closely with other teams including Product, User Voice, and Community Stories. We have the chance to share insights about how our members use Canva across their teams and the value our product brings. It’s inspiring to help shape the product and bring the most value to our users through global collaboration!

Chelsea

Strategic Customer Success Manager

How does the company support your career growth?

Canva enables me to grow by providing workshops and training sessions that have given me a solid foundation for my role. There is a focus to promote from within and provide everyone the opportunity to explore whichever path they choose. Our “Vibe and Thrive” allowance also makes sure our mental and physical health are always taken care of!

Kendall

Sales Development Representative

How do your team's ideas influence the company's direction?

One of Canva’s core values is to Make Complex Things Simple. We find innovative ways to make legal concepts more approachable to non-lawyers and reduce the need to involve Legal with every move. By removing complexities we encourage an environment of trust and openness for our internal stakeholders and our millions of users.

Suhayb

Senior Legal Counsel

What's something quirky about your company?

Season Openers are company events where Canva celebrates our wins and rallies around our goals. They're also some of the most over-the-top and quirky events you'll ever see. On my first day, at my first season opener, I learned about Canva through a Hollywood-worthy parody of "The Office"— I knew then I had found my new home!

Sergio

Design Ops & Studio Lead

What are Canva Perks + Benefits

Canva Benefits Overview

Designed with you in mind. No matter what your role is, or where you’re located, Canva’s benefits are designed to empower you to thrive.

Culture
Volunteer in local community
Be empowered to be a Force for Good with 3 days volunteering leave. Select from a calendar of opportunities or choose your own adventure, as long as it makes a positive difference, we'll support you.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
18 weeks gender-neutral parental leave from day one, no matter your caregiver status.
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Be empowered to be a Force for Good with 3 days volunteering leave. Select from a calendar of opportunities or choose your own adventure -as long as it makes a positive difference, ​we‘ll support
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Hardship benefits
Access to an additional 5 days of paid leave per calendar year to support you, during times when you need extra flexibility to manage commitments outside work.
Office Perks
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
An annual Vibe & Thrive allowance for you to spend on whatever will support your wellbeing and development, including fitness.
Home-office stipend for remote employees
An annual Vibe & Thrive allowance for you to spend on whatever will support your wellbeing and development, including home office setup.
Mother's room
Professional Development Benefits
Job training & conferences
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Personal development training
Virtual coaching services

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