At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
The Marketing Program Manager, reporting to the Director, Marketing Operations, plays a key role in the execution of YETI’s new product launches. This role serves as a partner to cross-functional teams, brings a marketing-first perspective to product development teams and ensures seamless execution of go-to-marketing campaigns.. The ideal candidate is a proactive problem solver, skilled communicator, collaborative, and thrives in a fast-paced environment.Responsibilities:
- Lead the planning and execution of marketing programs for new product launches, ensuring alignment with Brand strategy.
- Develop and maintain all project related documentation, including scopes, requirements, timelines, and stakeholder communications
- Work cross-functionally with multiple stakeholders across: product, sales, ecommerce, legal, and customer experience, and all areas of Brand Marketing.
- Analyze stakeholder needs, identify project gaps, risks and dependencies, and proactively recommend solutions to ensure successful outcomes
- Build productive business relationships with all marketing stakeholders, including 3rd party vendors
- Partner with creative and content teams on Brand, Seasonal and other campaign initiatives
- Monitor project progress, adjust plans as needed, and communicate updates to all stakeholders at key milestones
- Bachelor’s Degree required
- At least 2 years of project management experience in marketing or ad agency, preferably in the consumer goods industry focused on go-to-market campaigns for products
- Strong understanding of product lifecycle and launches is strongly preferred
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment
- Demonstrated success in planning and stakeholder management
- Outstanding communication and problem-solving skills
- Proven ability to build and maintain relationships with diverse stakeholders
- Desire and ability to be a team player who appreciates a unique, entrepreneurial and collaborative environment
- Resourceful self-starter who is comfortable with ambiguity
- Energetic, friendly and self-motivated attitude
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Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
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YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at [email protected].
Skills Required
- Bachelor's Degree
- At least 2 years of project management experience in marketing or ad agency (preferably consumer goods)
- Strong understanding of product lifecycle and launches
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment
- Demonstrated success in planning and stakeholder management
- Outstanding communication skills
- Problem-solving skills
- Proven ability to build and maintain relationships with diverse stakeholders
- Desire and ability to be a team player in an entrepreneurial, collaborative environment
- Resourceful self-starter comfortable with ambiguity
- Energetic, friendly and self-motivated attitude
YETI Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about YETI and has not been reviewed or approved by YETI.
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Healthcare Strength — Medical, dental, and vision plans are core to the package for full‑time roles and are positioned as comprehensive. Enhancements such as increased HSA support reinforce this strength.
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Leave & Time Off Breadth — Generous paid time off and maternity/bonding leave are emphasized across public materials. Volunteer time off and paid holidays further broaden the time‑off offering.
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Wellbeing & Lifestyle Benefits — Strong product discounts and outdoor‑industry perks are highlighted as standout elements of total rewards. Onsite amenities and occasional product giveaways add lifestyle value beyond base pay.
YETI Insights
What We Do
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you have the opportunity to create something exceptional, build something sustainable and make a real impact. We are BUILT FOR THE WILD™.
