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Key Responsibilities
· Own end-to-end delivery of campaign execution and audience selection initiatives
· Manage offshore India teams to ensure timely, accurate, and high-quality delivery
· Partner with client stakeholders across business, analytics, operations, and technology teams
· Drive execution governance, issue resolution, prioritization, and delivery tracking
· Support end-to-end campaign lifecycle including planning, forecasting, execution, analytics, and reporting
· Work with bureau attributes, segmentation strategies, and PS/DM campaign execution
· Identify opportunities for workflow optimization, automation, and scalable process improvements
· Support modernization initiatives across campaign execution and reporting ecosystems
ResponsibilitiesLead project planning and execution, Optimize project processes and resources, Ensure project deliverables meet requirements, Provide technical support, Collaborate with stakeholders.
Qualifications
· 6–10+ years of experience in campaign execution, marketing operations, analytics delivery, or related roles
· Prior experience leading teams and managing offshore delivery models
· Experience within banking domains such as Credit Cards, UIL, or HE products
· Strong stakeholder management, communication, and delivery ownership skills
· Experience working with bureau data/attributes and audience targeting frameworks
Skills Required
- 6-10+ years of experience in campaign execution, marketing operations, or analytics delivery
- Prior experience leading teams and managing offshore delivery models
- Experience within banking domains such as Credit Cards, UIL, or HE products
- Strong stakeholder management, communication, and delivery ownership skills
- Experience working with bureau data/attributes and audience targeting frameworks
- Experience supporting campaign lifecycle: planning, forecasting, execution, analytics, and reporting
