Project Manager, Sponsorships

Posted Yesterday
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Location, WV, USA
In-Office
Senior level
Digital Media
The Role
Owns the operational backbone of TEGNA’s network-wide sponsorship business. Coordinates sales, marketing, creative, production, station, and commercial production teams; develops sponsorship packages and sales materials; manages timelines, deliverables, risks, and fulfillment; maintains package governance and documentation; supports reviews; and improves cross-functional workflows across multiple simultaneous sponsorships.
Summary Generated by Built In
About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.


TEGNA is looking for a Project Manager, Sponsorships to own the operational backbone of our network-wide sponsorship business. You’ll work with B2B Integrated Marketing leadership, sales leadership, and Commercial Production Managers (CPMs) across our stations and markets to build sponsorship sales materials, coordinate fulfillment on larger sponsorships, and keep the process organized, current, and continuously improving. 
This is a highly cross-functional role. You’ll be the connection point between sales, creative, production, and station teams, making sure the right packages are in market, the right people have the right information, and every commitment is delivered.
Responsibilities:

  • Sponsorship Packages & Sales Materials
  • Partner with marketing and sales leadership to build and refine sponsorship packages, including names, tiers, and deliverables
  • Station & CPM Coordination
  • Serve as the coordination point between stations and CPMs on cross-market and multi-deliverable sponsorships
  • Define and organize scope, timelines, and deliverable requirements, and communicate them clearly to the relevant CPMs and station teams
  • Track and route the deliverables needed to fulfill larger sponsorship commitments, and flag risks or gaps early
  • Execute on sponsorship elements as needed
  • Process & Governance
  • Maintain a clear view of which sponsorship packages are active versus retired, and flag any materials or proposals that reference a retired package
  • Support sponsorship reviews by capturing notes and action items, and archive completed packages in Box
  • Coordinate with tech operations and design on process improvements
  • Keep process documentation current, track trends across sponsorships, and recommend improvements to streamline the workflow
  • Manage multiple sponsorships simultaneously across different stages, from package build through fulfillment

Requirements:

  • 8+ years of experience in project management, broadcast or media operations, sales support, or marketing operations
  • Demonstrated ability to coordinate across sales, creative, and production teams
  • Strong PowerPoint skills, with the ability to produce polished, sales-ready materials
  • Experience with project management tools such as Monday.com (or similar), document management platforms such as Box, and production tools like Adobe Premiere Pro
  • Clear, concise written and verbal communication
  • Highly organized and detail-oriented, with the ability to juggle multiple sponsorships at once
  • Comfort working independently in a remote/hybrid environment
  • Preferred
  • Experience in local broadcast, television, or digital media
  • Familiarity with sponsorship sales, packaging, or fulfillment workflows
  • Experience working with distributed teams across multiple markets

What Success Looks Like

  • Sales teams always have current, accurate, easy-to-find sponsorship materials
  • No retired packages appearing in active proposals
  • Larger sponsorships delivered on time, with stations and CPMs clear on scope and responsibilities #LI-MS1
Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected] 

Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. 

 
Privacy Notice for California Residents
 
SMS Messaging Privacy Policy

Skills Required

  • 8+ years of experience in project management, broadcast or media operations, sales support, or marketing operations
  • Experience coordinating across sales, creative, and production teams
  • Strong PowerPoint skills and ability to produce polished sales materials
  • Experience with project management tools such as Monday.com or similar
  • Experience with document management platforms such as Box
  • Experience with production tools such as Adobe Premiere Pro
  • Clear, concise written and verbal communication
  • Highly organized and detail-oriented, with ability to manage multiple sponsorships simultaneously
  • Ability to work independently in a remote or hybrid environment
  • Experience in local broadcast, television, or digital media
  • Familiarity with sponsorship sales, packaging, or fulfillment workflows
  • Experience working with distributed teams across multiple markets

TEGNA Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TEGNA and has not been reviewed or approved by TEGNA.

  • Healthcare Strength — Medical, dental, and vision options are complemented by company-supported mental health care and telemedicine, with HSA-eligible plans available. Resources such as Spring Health and Teladoc extend accessible care to employees and families.
  • Retirement Support — A 401(k) with dollar‑for‑dollar match on the first 4% and immediate vesting is offered broadly, including to part‑time and temporary staff. This structure provides straightforward access to retirement savings from day one.
  • Parental & Family Support — Paid parental leave covers at least six weeks for all parents and 12 weeks at full pay for birth mothers. Adoption and surrogacy reimbursement and fertility benefits support multiple paths to family building.

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The Company
HQ: Tysons Corner, VA
1,631 Employees
Year Founded: 2015

What We Do

As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across Twitter, Facebook and Instagram, TEGNA's stations have over 31 million social followers. In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.

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