Project Manager, Marketing

Description

The Why Behind Wellvana

Wellvana is a national leader in value-based care enablement, serving more than 850,000 patients across 40 states. As the largest and top-performing hospital-led enabler in the Medicare Shared Savings Program (MSSP), Wellvana’s ACO partners generated $337 million in gross savings for Medicare in 2024. The company partners with health systems, community hospitals, and independent physicians to provide the clinical, operational, and financial infrastructure needed to deliver better outcomes for patients and better economics for providers.

Clarity on the Role

You’re a natural organizer who sees chaos and immediately knows how to bring order to it. As Project Manager, Marketing at Wellvana, you’ll be the connective tissue that keeps our marketing team moving — tracking timelines, removing blockers, coordinating across disciplines, and making sure the right work gets done at the right time. This isn’t a sideline coordination role. You’ll be in the room (or on the call) when campaigns take shape, and you’ll see them all the way through to delivery.

You’ll support a range of active projects across brand, growth, editorial, and partner marketing — everything from physician-facing campaigns and event materials to digital assets and physician engagement tools. You’ll build and maintain project plans, run standups, track dependencies, and keep stakeholders informed. You’ll work day-to-day with our creative, editorial, and growth teams, and you’ll partner regularly with Partner Success, Operations, and the broader Experience team.

This role reports to the Sr. Director, Brand Strategy and sits at Nashville HQ on a hybrid schedule. You’ll bring structure without bureaucracy — building repeatable processes that help the team move faster. Healthcare experience isn’t required; curiosity about what we’re building is. If you love the feeling of a project landing clean and on time, you’ll thrive here.

What You’ll Do

The Plan Builder: You turn ambiguous goals into structured, executable project plans.

• Build and manage detailed project plans across multiple concurrent marketing initiatives
• Define milestones, owners, dependencies, and deadlines — and keep them current
• Develop executional schedules for asset rollouts across video, social, print, CRM, and digital channels
• Anticipate constraints and surface mitigation plans before they become blockers

The Meeting Runner: You run lean, purposeful meetings that actually move projects forward.

• Facilitate regular team standups, cross-functional syncs, and status reviews
• Prepare and distribute agendas, notes, and action items so nothing falls through the cracks
• Partner with the CXO and team leads to run bi-weekly marketing and leadership check-ins

The Workflow Architect: You build the systems that help the team operate at its best.

• Own and maintain the team’s project management software (Monday.com) — keeping it accurate and useful
• Embrace AI as part of the workflow to deliver better briefs and segment work into strategic and express lanes
• Recommend and implement process improvements that eliminate repetitive friction
• Support asset management and rights tracking across campaigns and channels
• Document and share learnings from completed projects, launches, and post-mortems

The Cross-Functional Connector: You keep everyone aligned — inside and outside the marketing team.

• Serve as a day-to-day liaison between marketing, Partner Success, Operations, and legal and compliance reviewers
• Ensure brand, legal, and regulatory sign-offs happen on time and don’t create last-minute delays
• Communicate project status, risks, and updates to stakeholders with clarity and appropriate cadence

The Detail Tracker: You catch what others miss and make quality part of the process.

• Track open items, review checkpoints, and outstanding approvals across all active work
• Identify gaps in scope, missing resources, or timeline drift before they compound
• Maintain organized records of project documentation, briefs, and delivery status

Requirements

Working the Wellvana Way

• Find a Way. Be accountable, see the work through, make it life-changing.
• Ask the Why Question. The conventional wisdom is often wrong. Be curious and always connect your work back to the goal and audience.
• Move on What Matters. Prioritize the work and be laser focused on what moves the needle.
• Expect to Win. Confidence is contagious. Bring solutions.
• You Can’t Do It Alone. And you’re not expected to. We work best when we’re a team. Silos slow us down. Collaboration and communication are the fast way… and the fun way.

Characteristics of the Right Candidate

You’re highly organized, genuinely collaborative, and energized by managing multiple moving pieces at once. You’re comfortable building process in ambiguous environments, and you hold yourself accountable to timelines and quality without needing someone to chase you.

• 5–7+ years of experience in project management, marketing operations, or a closely related coordination role
• Proven ability to manage multiple concurrent projects across different stages of development
• Hands-on experience with project management platforms — Monday.com experience is a plus
• Strong written and verbal communication skills; comfortable presenting status updates to leadership
• Solid organizational instincts: scope management, schedule development, task tracking, and QA
• Experience working across creative, content, and/or integrated marketing teams — agency or in-house both welcomed
• Comfortable building process where little exists; not dependent on a defined playbook to be effective
• Collaborative by default — skilled at earning trust and navigating cross-functional relationships
• Familiarity with marketing asset types: video, social, email/CRM, print, digital, and event collateral
• PMP, CSM, or similar project management certification is a plus, not a requirement
• Healthcare experience is a plus — but strong operators from marketing agencies, tech, or consumer brands should absolutely apply