The Senior Project Manager will be responsible for overseeing and managing key marketing projects within a major national sports league. This role requires a dynamic individual with a passion for sports and marketing, exceptional organizational skills, and the ability to collaborate effectively with cross-functional teams. The successful candidate will lead projects from initiation to completion, ensuring the delivery of high-quality marketing campaigns and initiatives that align with the league's brand and strategic objectives.
ResponsibilitiesProject Planning and Execution:
- Develop and lead a project planning process and tools to be used cross-functionally and within our teams from discovery and intake through execution.
- Collaborate with stakeholders to identify project requirements and ensure alignment with marketing objectives.
- Create and maintain project schedules, tracking progress and proactively addressing potential risks and issues.
- Coordinate cross-functional teams, facilitating effective communication and collaboration throughout the project lifecycle.
- Guide decision-making processes with business partners to achieve project objectives.
- Manage team capacity by understanding the current state of the project pipeline and making data-driven trade-offs.
- Drive process improvements and efficiency to achieve operational goals.
- Anticipate and advise on project risks and lead the development and implementation of mitigation strategies.
- Promote understanding across partners around project status, spend, priorities, and resource allocation.
- Collaborate with internal teams and external agencies to develop innovative marketing campaigns that engage fans, drive attendance, and enhance brand awareness.
- Oversee the execution of marketing campaigns, ensuring adherence to timelines, brand guidelines, and legal requirements.
- Monitor campaign performance and analyze key metrics to measure effectiveness and identify areas for improvement.
- Iterate and scale systems and projects to meet the Leagues global needs.
Stakeholder Engagement:
- Maintain strong relationships with internal stakeholders, including marketing, communications, events, and sponsorship teams.
- Effectively communicating project updates, plans, and issues to diverse stakeholders
- Collaborate with external partners, sponsors, and vendors to ensure seamless integration and delivery of marketing initiatives.
- Provide regular project updates to stakeholders, highlighting progress, challenges, and key outcomes.
- Support development of presentation and update materials to be shared cross-functionally and with leadership.
Continuous Improvement:
- Conduct post-project evaluations to identify lessons learned and implement improvements for future projects.
- Stay updated with industry trends, emerging technologies, and best practices in sports marketing to drive innovation and enhance project outcomes.
Budget and Resource Management:
- Manage project budgets, track expenditures, and ensure cost-effectiveness.
- Allocate and optimize resources to maximize efficiency and meet project goals.
- Liaise with procurement teams to source vendors and negotiate contracts for marketing services and materials.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience (7+ years) in project management, preferably in a marketing or tech-related environment.
- Proficiency in Adobe Workfront project management
- Strong understanding of marketing principles, campaign development, and brand management.
- Excellent organizational and time management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
- Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders at all levels.
- Demonstrated ability to think strategically, solve problems, and make informed decisions in a fast-paced environment.
- Understanding project-specific technologies and tools depending on the industry
- Passion for sports and a deep understanding of the global sports industry.
Skills Required
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience (7+ years) in project management.
- Experience in a marketing or tech-related environment.
- Proficiency in Adobe Workfront project management.
- Strong understanding of marketing principles, campaign development, and brand management.
- Excellent organizational and time management skills, with ability to prioritize multiple projects.
- Strong interpersonal and communication skills; ability to collaborate with cross-functional teams and stakeholders.
- Demonstrated strategic thinking, problem solving, and decision-making in fast-paced environments.
- Understanding of project-specific technologies and tools.
- Passion for sports and deep understanding of the global sports industry.
What We Do
Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward. For more information, visit www.exlservice.com.
