Digital Marketing Investment Optimization Project Manager

Posted 7 Days Ago
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London, Greater London, England, GBR
In-Office
Senior level
Manufacturing
The Role
Lead development and execution of a standard operating rhythm for digital investment across AEMEA. Set measurement standards, improve agency performance management, partner with Accenture on capability building, support investment planning and prioritisation, and communicate insights and recommended actions to stakeholders to drive measurable business impact and ROI.
Summary Generated by Built In

We are Kao, listed as one of the world’s most ethical companies for the last 20 years.  

Our EMEA brand portfolio spans across three sectors; Consumer Care (John Frieda, Guhl, Bondi Sands, Bioré, Jergens, Curél), Professional Hair (Goldwell, Oribe, KMS Hair, Kerasilk), and Molton Brown. 

Our corporate philosophy, The Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation, and treating each other with trust and respect. 

About our role: 

Reporting to the Senior Project Manager, Investment Optimization, AEMEA, this role drives measurable improvements in how AEMEA plans, executes, evaluates, and improves digital marketing and commerce investments. The role builds practical capability across markets and partners, strengthens agency performance management, and improves investment governance and measurement in close partnership with Accenture, with a clear focus on business impact and return on investment.

What you will do: 

  • Build and run a practical “plan, do, check, act” operating rhythm for digital investment across markets, including templates, governance, and decision rules.
  • Set measurement standards for performance, including test design, tracking hygiene, dashboards, and learning agendas tied to business outcomes.
  • Improve agency performance management: define evaluation criteria, delivery standards, capability gaps, and improvement plans with markets and procurement partners.
  • Partner with Accenture to deliver capability building, playbooks, and ways of working that markets can adopt quickly and consistently.
  • Support investment planning and prioritisation: build simple business cases, define success metrics, and track benefits realisation.
  • Communicate results and insights to stakeholders; convert learnings into scalable recommendations and next actions.

What you will need: 

  • University level education (business, marketing, analytics, technology, or similar)
  • Minimum 5 - 8 years of experience in digital transformation, digital marketing, ecommerce, or performance analytics
  • 3+ years delivering measurable growth through testing, measurement, and optimisation
  • Experience working with agencies and consulting partners on delivery and performance outcomes
  • Demonstrates strong analytical and business-first thinking, with the ability to translate complex data and insights into clear, actionable business recommendations and compelling narratives.
  • Comfortable operating in ambiguous environments, using evidence-based approaches, testing, measurement, and optimisation principles to drive business value and continuous improvement.
  • Strong stakeholder management and communication skills, with the ability to collaborate effectively across functions, cultures, markets, agencies, external partners, and regional/global headquarters, including close alignment with teams in Japan.
  • Proven capability in project management, structured execution, agency management, and performance governance to deliver outcomes with high ownership and accountability.
  • Curious, open-minded, resilient, and adaptable, with a proactive mindset toward innovation, experimentation, and new ways of working.

At Kao, we believe the diversity of our teams strengthens our global mission. Here we trust and respect each other, collaborating in a friendly and inclusive work environment to achieve great results. 

What you can expect from us: 

  • An entrepreneurial environment where passionate and innovative teams come together. 
  • Respect, teamwork and collaboration are at the heart of how we work.  
  • A workplace culture that prioritises employee wellbeing, with opportunities to get involved in initiatives such as Mental Health First Aiders, our Charity Committee, and DE&I communities 
  • A broad range of benefits, including flexible working, competitive salaries, health and wellbeing offers, pension schemes, insurance options, and more… 
  • Learning and development opportunities 

Your voice matters here, we value entrepreneurial thinking and innovation from our teams. 

To find out why 33,000 people across the Globe work at Kao please visit: 

https://candidate-brochure.kao.com/kao-emea/full-view.html

https://www.kao.com/emea/en/careers/ 

Discover careers at Kao and how we live our purpose, Kirei – Making Life Beautiful. 
https://kao.voyse.io/ 

Our Privacy Policy: https://www.kao.com/emea/en/privacy/ 

Skills Required

  • University level education (business, marketing, analytics, technology, or similar)
  • Minimum 5-8 years experience in digital transformation, digital marketing, ecommerce, or performance analytics
  • 3+ years delivering measurable growth through testing, measurement, and optimisation
  • Experience working with agencies and consulting partners on delivery and performance outcomes
  • Strong analytical and business-first thinking; translate complex data into clear, actionable business recommendations
  • Comfortable operating in ambiguous environments using evidence-based approaches and continuous improvement
  • Strong stakeholder management and communication skills across functions, cultures, markets, agencies, and HQ
  • Proven capability in project management, structured execution, agency management, and performance governance
  • Curious, open-minded, resilient, adaptable, and proactive toward innovation and experimentation
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The Company
HQ: Cincinnati, Ohio
3,694 Employees

What We Do

Ever since the company's founding in 1887, Kao has strived to deliver value to the life of people everywhere in the world. Today, we are a leading manufacturer in the fields of hygiene, beauty and health, while our chemical business contributes to the development of diverse industries. With more than 33,000 employees, our mission is to enrich the lives of people globally and contribute to the sustainability of the world. In the regions of Americas, Europe, Middle East and Africa (EMEA), we focus on our Beauty Care business with premium brands in three business sectors: Consumer, Salon and Cosmetics. Our Business Sector represents skin and hair care brands that are recognized worldwide for their innovation and quality, such as Jergens, Curél, Bioré, Guhl, and John Frieda. Our Salon Business Sector is committed to unleashing the creativity of stylists around the globe. With our industry leading brands Goldwell, KMS and Oribe, stylists have everything in their hands to create beautiful show-stopping hair representative of the individuality of their clients. Our London-based boutique brand, Molton Brown, offers luxury beauty products found only in our exclusive Molton Brown stores, high-end department stores and travel retail, as well as five-star hotels around the world. All three business sectors are driven by the same values and beliefs: Creating high-quality products and constantly striving for the best is what is at the heart of everything we do. This is why we understand that our people are one of our core assets, and we strive for a working environment that allows team members to flourish and grow. Join us, and you will have opportunity to help us make life beautiful

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