Project Manager - Go To Market(GTM) Strategy & Campaigns

Job Title: Project Manager – Go-to-Market (GTM) Strategy & Campaigns 

Location: Gurgaon, India 

Employment Type: Full-Time, In-Office 

Job Overview 

Neolytix is seeking a highly motivated and results-driven Project Manager to lead and execute our Go-to-Market (GTM) strategy for our tech-enabled services. The Project Manager will be responsible for managing the end-to-end execution of GTM campaigns, including digital marketing, social media, email marketing, and outbound sales efforts. The ideal candidate will have a strong project management background, an analytical mindset, and hands-on experience in digital marketing metrics, reporting, and performance optimization. This position requires a professional who can coordinate cross-functional teams, ensure timely delivery of campaign components, and measure performance against set KPIs to ensure successful execution. 

Key Responsibilities 

1. Project Management & Execution 

• Lead, plan, and manage the entire GTM campaign lifecycle, ensuring that all marketing initiatives are executed on time, within scope, and budget. 

• Coordinate with internal teams (Marketing, Sales, and Content) and external stakeholders (vendors and agencies) to drive successful campaign execution. 

• Develop detailed project plans, set milestones, and track progress using project management tools. 

• Monitor project deliverables and timelines, and conduct regular status meetings to keep teams aligned. 

2. Campaign Planning & Strategy Implementation 

• Work closely with the marketing and sales teams to develop campaign strategies targeting specific customer segments. 

• Assist in designing inbound and outbound campaigns, including SEO, social media, paid ads, and email marketing. 

• Provide direction and leadership for building content strategies and executing promotional activities. 

3. Performance Management & Reporting 

• Define campaign KPIs and set up reporting frameworks to measure the effectiveness of each campaign. 

• Track, measure, and report on campaign performance, using tools like Google Analytics, SEMrush, HubSpot, and LinkedIn Analytics. 

• Analyze campaign data to identify trends, insights, and areas of improvement. 

• Create and present detailed performance reports to senior management, highlighting key metrics such as lead acquisition, conversion rates, and ROI. 

4. Team Leadership & Stakeholder Management 

• Manage and guide a team of digital marketing specialists, content creators, and sales support. 

• Drive the team towards meeting targets and deadlines, ensuring alignment with the GTM strategy. 

• Collaborate with senior leadership to align campaigns with the company’s strategic goals. 

5. Optimization & Continuous Improvement 

• Implement A/B testing and conversion rate optimization strategies to improve campaign effectiveness. 

• Use data-driven insights to recommend changes to strategies and implement best practices. 

• Stay updated on industry trends and competitor activities to keep campaigns competitive. 

Qualifications & Skills 

• Education: Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field. 

• Experience: 

• 5+ years of experience in project management, digital marketing, or GTM strategy execution. 

• Proven track record in managing complex marketing campaigns and driving performance. 

• Technical Skills: 

• Proficiency in project management tools such as Jira, Asana, or Trello. 

• Strong analytical skills and experience with marketing tools such as Google Analytics, SEMrush, Moz, HubSpot, or similar platforms. 

• Advanced proficiency in Microsoft Excel and reporting tools like Power BI. 

• Leadership & Soft Skills: 

• Excellent communication, presentation, and interpersonal skills. 

• Ability to lead cross-functional teams and manage multiple stakeholders. 

• Problem-solving mindset with a focus on results and accountability. 

• Strong attention to detail and organizational skills. 

What We Offer 

• Competitive salary and performance-based incentives. 

• Opportunity to work with a dynamic team in a high-growth environment. 

• Professional development and continuous learning opportunities. 

• Collaborative and inclusive work culture. 

Note: This is an in-office position based out of our Gurgaon office. Only local candidates or those willing to relocate to Gurgaon should apply.