The Events & Shows Specialist supports and executes Yerba Madre’s national trade show and large-scale sponsored events channel, serving as the primary point of coordination and execution from annual planning through execution and performance reporting. This role is responsible for managing logistics, timelines, and on-site execution to ensure events deliver best-in-class brand experiences while supporting retail and growth objectives.
This role is a specialist-level individual contributor role focused on hands-on execution, partner coordination, and operational excellence. When not engaged in required work-related travel, this role is expected to work onsite three days per week from our Downtown Los Angeles office.
How you’ll help:
- Support and execute the national trade show and large-scale sponsored events portfolio, including annual planning, prioritization, and performance outcomes
- Coordinate end-to-end planning and execution of events from concept through completion
- Develop event timelines, run-of-show documents, staffing plans, and contingency plans
- Track and manage event budgets and expenses, ensuring cost efficiency and strategic allocation of resources
- Partner with Sales, Brand, Field Activation, and external partners to support event execution
- Coordinate vendor, agency, contract, permitting, shipping, and logistics.
- Ensure brand standards are upheld across all on-site elements, including signage, uniforms, displays, and consumer touchpoints
- Support and participate in on-site execution, including setup, activation flow, compliance, and takedown
- Track and report on KPIs, including consumer reach, sampling volume, lead capture, and retail impact
- Contribute to post-event debriefs and provide insights and recommendations to leadership
What you’ll provide:
- 2-5 years of relevant experience in experiential marketing, event program management, brand activation, or related fields
- Hands on experience supporting or leading large-scale event programs such as trade shows, festivals, or sponsored events
- Strong background in budget management, vendor leadership, and logistics operations
- Working knowledge of event budgeting and expense tracking
- Strong Communication, collaboration and organization skills is a must
- Willingness to travel frequently and work non-traditional hours during event periods
How you’ll be successful in this role:
- Execution Support and Program Coordination
- Operational excellence and attention to detail
- Cross-Functional Collaboration and Partnership
- Expense Awareness and Resource Coordination
- Problem-solving and adaptability in fast-paced environments
- Using performance insights and feedback to improve execution
- Strong communication and stakeholder alignment skills
- Consumer-first mindset and brand stewardship
TRAVEL & PHYSICAL REQUIREMENTS:
- Ability to travel frequently (30–50% of time) to trade shows, festivals, and sponsored events across North America.
- Availability to work non-traditional hours, including evenings, weekends, and extended days during event periods.
- Must be able to lift, carry, and move event materials (up to 50 lbs) including tents, signage, cases of product, and event equipment.
- Comfortable working long hours on feet in outdoor environments, sometimes in varying weather conditions.
- Ability to drive and maintain a valid driver’s license; experience with event vehicles, box trucks, or trailers is a plus.
- Flexibility to adapt to real-time challenges and physically demanding setups and takedowns.
What we offer:
The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!
Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one.
Headquartered in Sebastopol and Los Angeles, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.
In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic Certified™ Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration.
As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.
Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.
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What We Do
At Guayakí Yerba Mate, we're about much more than just yerba mate: we believe yerba mate culture is an invitation to life. Our mantra, “COME TO LIFE” is an invitation to personal, social, ecological and cultural regeneration. The regeneration of the planet is at the heart of our business model. Every time you purchase Guayakí Yerba Mate, you're creating a positive global impact. We call it Market Driven Regeneration™, and it's the driving force behind everything we do. Yerba mate. We love it, we drink it, but what, exactly, is it? Yerba mate has the strength of coffee, the health benefits of tea, and the euphoria of chocolate, all in one beverage. Of the six commonly used stimulants in the world: coffee, tea, kola, cocoa, and guarana, yerba mate triumphs as a balanced, naturally caffeinated option. It is brewed from the nourishing leaves of the yerba mate species of holly tree (Ilex paraguariensis), which is native to the South American Atlantic rainforest.
