Project Manager - Brand Stretch

As a Marketing Project Manager, you will act as the central connector between Global Marketing and U.S. teams, ensuring insight-driven planning and consistent, customer-centric execution across all touchpoints. You do this by leading cross-functional collaboration, overseeing campaign development, and building scalable frameworks that enable long-term success beyond the transformation program. 

This role reports to the Marketing Manager, with a dotted line to Global Marketing leadership, and is based in New York. 

A Day in the Life 

Leadership & Cross Functional Collaboration 

• Act as the primary U.S. point of contact between Global Marketing and local stakeholders 

• Orchestrate 360° campaign execution across retail, digital, brand, and creative teams 

• Drive alignment, prioritization, and execution across multiple workstreams 

• Track risks, dependencies, and timelines to ensure strong execution 

Brand & Marketing Strategy 

• Build and maintain a U.S. marketing calendar aligned to global frameworks while adapting to local business needs and performance insights 

• Identify and support development of U.S.-specific, U.S.-focused, and always-on campaigns 

• Apply structured frameworks (e.g., Big Rock methodology) to prioritize moments, campaigns, and investments 

Campaign Development & Execution 

• Project manager the development of campaign concepts, briefs, and localized asset production in partnership with global and agency teams 

• Oversee delivery of marketing assets across in-store and digital channels 

• Ensure all outputs meet brand standards and reflect strong U.S. cultural relevance 

• Coordinate influencer and content integration aligned with campaign timing and product launches 

In-Store & Digital Experience 

• Project manage development of U.S.-tailored in-store content, signage, and visual storytelling 

• Ensure consistency across physical and digital touchpoints to deliver a seamless customer journey 

• Collaborate cross-functionally to enhance guided shopping experiences and product storytelling 

Agency & Partner Management 

• Lead or support creative agency procurement, onboarding, and management 

• Manage day-to-day agency relationships as it relates to timelines and deliverables 

• Ensure agency output is high-quality, on time, and aligned with brand and business goals 

Operating Model, Processes & Ways of Working 

• Define and document scalable marketing operating models for campaign planning and execution, including governance, roles, and collaboration frameworks between U.S. and Global teams 

Insights, Performance & Continuous Improvement 

• Establish a structured learning agenda including performance reviews, post-mortems, and feedback loops 

• Analyze campaign performance and customer insights to inform optimization and future planning 

• Translate insights into actionable improvements across campaigns and processes 

• Champion a test-and-learn culture and share learnings with global teams 

Who You Are:  

• Degree in Communication, Marketing, or related field (or equivalent experience) 

• Proven ability to manage multiple projects in both digital and traditional channels 

• Strong leadership and stakeholder management skills 

• Analytical and results-driven, with experience using KPIs to track project impact 

• Fluent in English and local language(s) 

• Minimum 7 years of experience in project management within marketing or communications 

• Experience managing agencies and creative talent 

Why You’ll Love Working at H&M 

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability 

• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years 

• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues 

• We are an inclusive company where you’re encouraged to be yourself at work 

• You will have access to a large global talent community, where career growth and aspirations have no limits 

• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match  401k, paid leave programs, and paid time off, including a community day to serve your local community 

• You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS 

Compensation: $120,320** 

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion. 

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future. 

Job Status: Salary, Exempt