The Role
As a Programmatic Senior Strategist at Direct Agents, you will be a strategic growth partner to our clients—going beyond media buying to drive real business outcomes. You'll leverage data-driven insights through our proprietary Kanopy platform and cross-channel expertise to impact revenue, LTV, and market share. Working at the intersection of strategy, technology, and performance, you'll help clients scale their businesses while staying ahead of the evolving digital landscape.
Compensation
$95,000 - $105,000 base salary depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus based on company and individual performance.
Key Responsibilities
- Serve as a trusted growth advisor to assigned client accounts, focusing on business impact (LTV, market share, revenue growth) over tactical metrics
- Leverage our proprietary Kanopy platform to uncover performance insights, identify optimization opportunities, and deliver strategic recommendations that drive results
- Lead integrated media strategy and planning across programmatic, paid social, and paid search
- Partner with paid media execution teams to guide optimization and implement experimentation strategies
- Proactively identify account growth opportunities and surface new service recommendations based on performance patterns
- Lead weekly/bi-weekly client calls, quarterly business reviews, and executive presentations with ROI-focused storytelling
- Stay current on emerging platforms and capabilities to bring innovative ideas to client engagements
- Embrace a technology-forward mindset—learning, using, and contributing to our proprietary agentic AI tools and automations
- QA all client-facing deliverables and oversee account and specialist teams on a project and client basis
What We're Looking For
- 4-6 years of experience in Programmatic marketing, preferably with e-commerce, subscription, entertainment, or direct response clients. Experience in Paid Social and Paid Search is a plus, along with desire to learn additional channels.
- Experience with TTD, Stackadapt, DV360, Yahoo
- Demonstrated ability to translate data into strategic business recommendations and actionable growth plans
- Comfort working with AI-powered tools and genuine curiosity about emerging marketing technology
- Strong analytical and problem-solving skills with proficiency in Microsoft Excel
- Expert understanding of customer acquisition and direct response online marketing
- Entrepreneurial spirit with a proven track record for taking initiative
- "Big picture" strategic perspective combined with willingness to roll up sleeves and do whatever it takes
- Excellent written and verbal communication skills with ability to present to C-Suite executives
- Ability to prioritize tasks, multitask, and manage time efficiently
Who We Are
Direct Agents is not a traditional agency. We are an elite team of builders and operators—growth strategists,media architects, and creative thinkers—who partner with ambitious brands to drive measurable revenue growth. Backed by Kanopy AI, our proprietary intelligence platform, and exclusive partnerships with tech and media platforms, we deliver the kind of unfair advantage that helps clients dominate, not just compete.
We operate at the intersection of technology, media, and strategy—where AI meets human expertise to produce outcomes that neither can achieve alone. Our client roster includes brands like Tennis Channel, Marvel, NYSE, Morgan Stanley, Prologis, and DistroKid.
Compensation & Benefits- Competitive salary of $95,000 - $105,000 depending on experience, plus performance-based bonus structure (only where applicable)
- Regular performance reviews with quarterly growth path check-ins
- Comprehensive health, dental, vision, and mental health benefits (One Medical, Talkspace, KindBody, Health Advocate)
- 15–24 days PTO/year depending on seniority, plus birthday off, 7 sick/safe days, and up to 12 weeks paid parental leave
- New MacBook Pro and access to cutting-edge AI tools across the agency
- Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron—with commuter benefits and Citibike membership
- Dog-friendly office, regular team events (Field Day, Ski Club, Golf League, holiday celebrations), and a culture built around ownership and ambition
Location: This role is based at our NYC headquarters. You must reside or be willing to relocate within commuting distance.
Top Skills
What We Do
Direct Agents is an independent, minority-owned digital marketing agency that specializes in performance-driven customer acquisition solutions. Founded by first-generation immigrants, Direct Agents celebrates its 19th year in business this year. Our agency goes beyond the standard marketing toolbox through innovation in Paid Media, Enterprise SEO, Strategy, Amazon, Creative, Inclusive Marketing Strategy, Analytics, & Paid Social. Direct Agents is built to help clients achieve success through a diverse and passionate group of experts based in NYC, LA, and beyond. We’re breaking the industry mold and leading with a diverse mindset. Here at Direct Agents, diversity isn’t just a buzzword, it’s in our DNA. • 5x Winner of Crain’s Best Places to Work (2022, 2021, 2020, 2019, 2018) • 42% Diversity • 57% Female / Male ratio • ‘WoDA’ is Direct Agents’ women powered employee resource group which works to pave the path to leadership for all women through monthly workshops • ‘State of the World’ helps provide an open forum to discuss the social movements of our time and how we can have an impact on them • Team and company-wide bonding events (ask us about our puppy breaks!) • Opportunities to get involved with the community through mentorship and pro bono marketing services • A work family that is as committed to its work as it is to having fun Our culture offers more than just happy hours; we're fueled by excellence, collaboration, and growth opportunities. At Direct Agents, you are empowered to create your own career journey through cross-channel learning opportunities and mentorship. If you’re looking for a new role with space to directly influence the business and company culture, visit our Careers page and apply to become a “Shaper of Change!” To learn more about our services visit www.directagents.com or email [email protected].
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