About Direct Agents
Direct Agents is an AI-Powered Growth Marketing Company built for brands that demand results. We drive measurable revenue outcomes for DTC marketers, subscription businesses, and B2B clients through our proprietary Kanopy platform, exclusive platform partnerships, and 23 years of performance marketing expertise. We manage $500MM in annual media spend, are NMSDC certified minority-owned, and have been recognized 7x as Crain's Best Places to Work.
Compensation
$80,000 - $95,000 base salary depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus based on company and individual performance.
The Role
As a Programmatic Strategist at Direct Agents, you will be a strategic growth partner to our clients—going beyond media buying to drive real business outcomes. You'll leverage data-driven insights through our proprietary Kanopy platform and cross-channel expertise to impact revenue, LTV, and market share. Working at the intersection of strategy, technology, and performance, you'll help clients scale their businesses while staying ahead of the evolving digital landscape.
Key Responsibilities
- Serve as a trusted growth advisor to assigned client accounts, focusing on business impact (LTV, market share, revenue growth) over tactical metrics
- Leverage our proprietary Kanopy platform to uncover performance insights, identify optimization opportunities, and deliver strategic recommendations that drive results
- Lead integrated media strategy and planning across programmatic, paid social, and paid search
- Partner with paid media execution teams to guide optimization and implement experimentation strategies
- Proactively identify account growth opportunities and surface new service recommendations based on performance patterns
- Lead weekly/bi-weekly client calls, quarterly business reviews, and executive presentations with ROI-focused storytelling
- Stay current on emerging platforms and capabilities to bring innovative ideas to client engagements
- Embrace a technology-forward mindset—learning, using, and contributing to our proprietary agentic AI tools and automations
- QA all client-facing deliverables and oversee account and specialist teams on a project and client basis
What We're Looking For
- 4-6 years of experience in Programmatic marketing, preferably with e-commerce, subscription, entertainment, or direct response clients. Experience in Paid Social and Paid Search is a plus, along with desire to learn additional channels.
- Experience with TTD, Stackadapt, DV360, Yahoo
- Demonstrated ability to translate data into strategic business recommendations and actionable growth plans
- Comfort working with AI-powered tools and genuine curiosity about emerging marketing technology
- Strong analytical and problem-solving skills with proficiency in Microsoft Excel
- Expert understanding of customer acquisition and direct response online marketing
- Entrepreneurial spirit with a proven track record for taking initiative
- "Big picture" strategic perspective combined with willingness to roll up sleeves and do whatever it takes
- Excellent written and verbal communication skills with ability to present to C-Suite executives
- Ability to prioritize tasks, multitask, and manage time efficiently
Why Direct Agents
- Proprietary Technology: Work with Kanopy, our custom-built platform that powers smarter marketing decisions
- Growth-Focused Culture: 4.5-year average employee tenure, 5-year average client tenure, and a team that values innovation over the status quo
- Strategic Client Work: Partner with fast-growing brands to drive meaningful revenue growth
- Minority-Owned Leadership: Powered by diversity, passion, and innovation since 2003
This role is based in our NYC office. You must reside or be willing to relocate within commuting distance.
Please be aware of fraudulent recruiters and scams. If you move forward in our recruitment process, you will only be contacted by the Direct Agents HR team. If you have questions about the validity of this job posting, please email [email protected]
Top Skills
What We Do
Direct Agents is an independent, minority-owned digital marketing agency that specializes in performance-driven customer acquisition solutions. Founded by first-generation immigrants, Direct Agents celebrates its 19th year in business this year.
Our agency goes beyond the standard marketing toolbox through innovation in Paid Media, Enterprise SEO, Strategy, Amazon, Creative, Inclusive Marketing Strategy, Analytics, & Paid Social. Direct Agents is built to help clients achieve success through a diverse and passionate group of experts based in NYC, LA, and beyond.
We’re breaking the industry mold and leading with a diverse mindset. Here at Direct Agents, diversity isn’t just a buzzword, it’s in our DNA.
• 5x Winner of Crain’s Best Places to Work (2022, 2021, 2020, 2019, 2018)
• 42% Diversity
• 57% Female / Male ratio
• ‘WoDA’ is Direct Agents’ women powered employee resource group which works to pave the path to leadership for all women through monthly workshops
• ‘State of the World’ helps provide an open forum to discuss the social movements of our time and how we can have an impact on them
• Team and company-wide bonding events (ask us about our puppy breaks!)
• Opportunities to get involved with the community through mentorship and pro bono marketing services
• A work family that is as committed to its work as it is to having fun
Our culture offers more than just happy hours; we're fueled by excellence, collaboration, and growth opportunities. At Direct Agents, you are empowered to create your own career journey through cross-channel learning opportunities and mentorship. If you’re looking for a new role with space to directly influence the business and company culture, visit our Careers page and apply to become a “Shaper of Change!”
To learn more about our services visit www.directagents.com or email [email protected].
