The Dyrt is the largest digital camping platform in the world, and the number 1 ranked camping app on both iOS and Android. Every second, a new user visits The Dyrt to access our community-driven campground information. With more than 1 million user-submitted campgrounds, reviews, and tips — more than anyone else on the Internet — The Dyrt makes it easier to find campgrounds for the 80+ million people who camp across the United States.
If you love the outdoors and want to be part of a fast-growing consumer app, you’re in the right place.
The Role
We are seeking a Programmatic SEO Engineer to drive The Dyrt’s online growth through advanced technical SEO strategies and content optimization. In this role, you’ll focus on improving site structure, search visibility, and user experience while proactively identifying and resolving SEO challenges. You’ll work to develop and implement content strategy to improve SEO performance across desktop and mobile browsers. This is a frontend development role that requires deep SEO knowledge in order to drive strategy and build solutions.
Responsibilities
- Lead the strategy and implementation of programmatic SEO content
- Develop systems for programmatic content generation, management and optimization
Experience and Requirements
- Designing and implementing programmatic SEO content based on geographic regions, ideally within the travel industry
- Building and maintaining systems of relevant internal links
- Deep general knowledge of technical SEO concepts, for example:
- Page structure and composition (tags, noindex, nofollow, canonical, etc)
- Internal linking
- Sitemaps
- Robots.txt
- Indexing, crawling
- Search visibility
- Structured Data Markup (Schema.org / “Schema Markup” / JSON-LD)
- Troubleshooting and preventing SEO issues using industry standard tools such as: Google Search Console, Browser DevTools, etc
- Automated monitoring of SEO performance/properties
- NextJS or other React experience
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What We Do
The Dyrt is the largest consumer subscription software platform for campers in the US. The Dyrt community has crowdsourced over 1.5 million campground reviews, photos and tips across the US - more than any other camping platform. The Dyrt app is a top ranked app for camping in both iOS and Google Play, and their website is tracking at 20M visits per year.
The Dyrt is an open community that lets campers search, review and book campgrounds. The Dyrt PRO (a $36 per year upgrade subscription) gives PRO users discounts at nearly 1000 campgrounds, as well as provides enhanced camping search features such as public land map layers, offline access, and road trip planning tools. The Dyrt PRO subscription was launched in 2020 and has experienced rapid growth with a new user signing up for The Dyrt PRO about every 3 minutes.
