Programmatic Sales, Director

Posted 9 Days Ago
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New York, NY
In-Office
135K-150K Annually
Senior level
Digital Media
The Role
Drive Premium Programmatic sales growth by implementing strategies, acquiring clients, collaborating with teams, and maintaining relationships. Requires strong sales acumen and industry knowledge.
Summary Generated by Built In

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job brief:

We are seeking an experienced and entrepreneurial Premium Programmatic Sales Account Executive to drive Premium Programmatic revenue growth. The Premium Programmatic Sales Account Executive will be responsible for developing and executing a comprehensive sales strategy to acquire new clients, expand existing accounts, and achieve revenue targets. This role requires a team player and doer with a solid understanding of programmatic advertising technologies, strong sales acumen, teamwork, and excellent communication skills.

The impact you'll make:

  • Develop and implement a strategic sales plan for assigned clients and advertising agencies to smash revenue targets and maximize market penetration in the programmatic advertising space. 
  • Work with our Direct Sales team to develop tailored sales strategies to engage and acquire new premium programmatic clients.
  • Assist our Direct Sales team in prospecting, qualifying, and closing new business opportunities, providing guidance and support throughout the sales cycle.
  • Collaborate with cross-functional teams, including Ops, Partnerships, Yield mgmt & Product to ensure seamless execution and Customer delight.
  • Provide regular sales forecasts, pipeline updates, and performance reports to management, highlighting key achievements, challenges, and areas for improvement.
  • Educate sales team members to enhance their skills, knowledge, and performance, fostering a culture of excellence and accountability.

What you've accomplished:

  • Competency in educating their company and clients on Programmatic advertising.
  • A network of contacts within the Programmatic advertising industry, including relationships with key decision-makers at agencies and brands.
  • Excellent communication, negotiation, and presentation skills, with the ability to articulate complex concepts clearly and compellingly.
  • Highly organized with strong analytical skills and attention to detail, capable of managing multiple priorities and deadlines in a fast-paced environment.
  • Team player who can learn and teach, lifting everyone around them.
  • Build and maintain strong relationships with clients, advertising agencies, and other relevant partners to drive business growth.
  • Stay informed about industry trends, market developments, and competitive landscape to identify new opportunities and keep the company ahead of the curve. 
  • Proven track record of success in programmatic advertising sales, with at least 8-12 years of experience in a sales role. Someone who thrives and succeeds in an environment with quarterly revenue goals.
  • Deep understanding of the programmatic advertising ecosystem, including DSPs, SSPs, DMPs, ad exchanges, and data providers. 
  • Self-starter with a results-driven mindset, capable of developing and executing innovative sales plans to drive business growth. Proactively comes up with and executes new ideas.

Base Salary: $135,000-$150,000

The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience, among other factors. 

TWCo Benefits/Perks:
  • Flexible Time Off program
  • Hybrid work model
  • Variety of medical insurance options, including a $0 cost premium employee coverage
  • Benefits effective day 1 of employment include a competitive 401K match with no vesting requirement, national health, dental, and vision plans
  • Progressive family plan benefits
  • An opportunity to work for a global and industry-leading technology company
  • Impactful work in a collaborative environment

Top Skills

Ad Exchanges
Dmps
Dsps
Programmatic Advertising Technologies
Ssps
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The Company
HQ: Atlanta, GA
831 Employees
Year Founded: 1982

What We Do

The Weather Company | An IBM Business. Learn more about our technology, leadership, expertise and more.

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