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Advertising that changes America
The Role
Overview
We are seeking an analytically minded Programmatic Media Buyer to join our digital and data team. The ideal candidate has a strong interest in media strategy, advertising technology, and data analysis; and is passionate about collaborating across departments for the best possible campaign outcomes. This position is responsible for setting up, optimizing, and reporting on digital advertising campaigns across CTV, display, online video, and social platforms.
If you have a passion for data, precision, and results — and you’re ready to work in one of the most competitive and fast-moving media environments in the nation — this role is for you.Primary Responsibilities
You’ll work inside one of the most successful political media agencies in the world — collaborating with strategists to shape campaign communication that shapes the future of our government.
This is a growth-track position offering mentorship, exposure to live campaigns, and the opportunity to build a foundation in political media strategy.
We are seeking an analytically minded Programmatic Media Buyer to join our digital and data team. The ideal candidate has a strong interest in media strategy, advertising technology, and data analysis; and is passionate about collaborating across departments for the best possible campaign outcomes. This position is responsible for setting up, optimizing, and reporting on digital advertising campaigns across CTV, display, online video, and social platforms.
If you have a passion for data, precision, and results — and you’re ready to work in one of the most competitive and fast-moving media environments in the nation — this role is for you.Primary Responsibilities
- Campaign Setup & Optimization: Build and optimize campaigns across DSPs and walled gardens such as The Trade Desk, Google DV360, or similar platforms.
- Data & Audience Targeting: Use first- and third-party audience data to identify, target, and reach high-value audiences across digital channels.
- Performance Reporting: Monitor pacing, budgets, and KPIs while producing actionable insights and client-ready reports.
- Creative Coordination: Collaborate with the design and analytics teams to traffic creative assets and ensure flawless campaign execution.
- Vendor & Platform Management: Maintain communication with platform reps and technology partners to troubleshoot and identify performance opportunities.
- Support senior buyers and strategists in cross-channel media planning.
- Stay current on programmatic, CTV, and digital media trends to inform future campaign strategy.
- 2+ years of experience in digital media, marketing, or advertising operations.
- Working knowledge of programmatic platforms (The Trade Desk, Google DV360, Meta Ads, etc.) preferred.
- Strong quantitative and problem-solving skills.
- Excellent attention to detail, organizational skills, and communication.
- Proficiency in Excel/Google Sheets and familiarity with data visualization tools a plus.
You’ll work inside one of the most successful political media agencies in the world — collaborating with strategists to shape campaign communication that shapes the future of our government.
This is a growth-track position offering mentorship, exposure to live campaigns, and the opportunity to build a foundation in political media strategy.
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The Company
What We Do
Our Columbus-based firm began in a one-room office above a garage serving political candidates across America. Because of our knack for moving faster, smarter, and with more compelling messages than the next guy, we’ve been able to help our nation-wide client list win at all levels, including U.S. President, Governor, and Senator. The Strategy Group for Public Affairs builds on that success, offering to our corporate clients the same service and experience that has made our firm the leading political adverting company in America.
