Programmatic Insights Analyst

Company Description

Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories - from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink".

lastminute.com is part of lm group, publicly traded multinational Group, among the worldwide leaders in the online travel industry. Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services

Job Description

The Programmatic Insights Analyst is responsible for supporting CRM / Audience Management fully in terms of needed reports, analysis, and dataflow management. The Programmatic Insights Analyst actively works with the team in setting up standardized dashboards by collecting and understanding the requirements and implementing the needed reports. 

The Programmatic Insights Analyst actively proposes possible analysis and standard reports to enable better digital marketing teams across channels (display, social, email marketing, search) to deliver successful campaigns, optimizations, and ultimately growth for the company by showing a certain level of marketing knowledge and the required data. 

The Programmatic Insights Analyst also acts as a proxy for marketing and BI in fully understanding existing dataflows for the respective marketing tools and managing the respective setup either on their own or in cooperation with the needed stakeholders (e.g. data engineering). 

Key Responsibilities 

• Setup and maintenance of existing and new dataflows for different marketing tools

• Analyze relevant website data by using appropriate KPIs and visualize the results

• Development, optimization, and automation of important reports and dashboards

• Ad-hoc- and deep analysis for different business units

• Transformation of big data to smart data by deep data analysis.

• ETL & Reporting tool usage for Analysis and Report Creation

• Internal support on reporting and result analysis

• Derive actions and quick wins from analysis and support the execution (utilize Excel, Google Spreadsheets, SQL, DataStudio, and Google Analytics)

• Actively participate in the creation of new reporting dashboards for digital marketing campaigns

• Assist in coordinating landing page and ad copy tests, including analysis of results. Lead competitive analysis (eg. benchmarking, auction insights, etc.)

• Support in integrating new tools into the existing landscape of marketing tools

Qualifications

Essential

• At least 2 years of relevant experience in data analysis focusing on web traffic and customer journeys

• SQL, Javascript, and Python knowledge

• Extensive experience in web tracking solutions (e.g. Google Analytics)

• Experience in data engineering

• Good understanding of English language
  

Desirable

• Bachelor's or Master’s degree, or equivalent

• At least 2 years of relevant experience in web analysis and customer journey analysis

• Vertica & Tibco Spotfire knowledge

• Experience and interest in different Marketing channels (CRM, Display, Remarketing) 

• Experience with Emarsys Marketing Platform 

Abilities/qualities 

• Fluency and passion for working with numbers and data analysis (especially Excel and Google spreadsheets are a must)

• Comfortable to develop a project independently according to goal setting but also as part of a team

• Well-developed business sense with constant self-drive to deliver KPI achievement and growth.

Additional Information

About the team

Our international product team combines user centricity with an entrepreneurial mindset to create great products and to reach our business goals. Our culture is to support each other, challenge ourselves and others, to improve and help each other grow.

If you think we’re a fit and that we could have fun together, please let us know by applying to the position.