Summary:
Adtaxi is looking for a Programmatic Campaign Manager to own the account creation and launch of programmatic buys using a variety of buying and analytics tools. You will become proficient in campaign monitoring, conversion development and client success. This role will be working with the sales and client services teams across Adtaxi in order to build a strong operations and communication channel to accelerate our company's strongest client relationships.
What you will do:
- Clearly understand and translate the needs of an advertiser into a strategic plan created for their performance goals
- Build, launch and manage campaigns in Demand-Side Platforms
- Work in concert with SEM and Social operations teams to accelerate client conversion objectives across platforms
- Monitor pacing and delivery to ensure campaigns are on track to deliver the allocated budget
- Perform account maintenance responsibilities and escalate campaign issues to team members and clients
- Creatively problem solve analytics and attribution challenges on behalf of our clients
- Understand advertiser goals, market position and expectations while working with digital sales specialists in applying this data to a tailored digital strategy
- Build campaign infrastructure to track and report on an audience's response to marketing, employing an advanced understanding of tag management solutions, website data and events
- Focus campaign optimization and strategic efforts on direct response, utilizing our suite of customized conversion tracking and analytics tools to increase advertiser ROI, setting and beating benchmark returns month over month.
- Work within a collaborative team of highly experienced programmatic media buyers, sharing ideas and best practices
What you will bring:
- 2+ years of digital buying or programmatic campaign management experience, specifically in Google or Bing
- Hands-on experience trafficking and managing campaigns through one or more demand-side platforms
- Experience with Google Analytics, Microsoft Excel, Google Ads, the Trade Desk or comparable DSPs and agency experience
- Intellectual curiosity and an interest in advertising technology and media buying
- Proven analytical and critical thinking skills while working with large data sets
- Proactive self-starter who can prioritize efficiently and work independently
- Capability to thrive in an entrepreneurial environment and start-up atmosphere
- Bachelor Degree (in Advertising, Marketing, Business, Statistics, or Economics preferred) or equivalent working experience
This is a fully remote position.
The annual salary range is $50,000 - $60,000 and an up to $4,000 annual bonus based on performance . Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. In addition to your salary, MediaNews Group offers a comprehensive benefits package, and a 401K plan (all benefits are based on eligibility).
Who we are:
We want to be the best. That's why we hire the best. As the 2018 winner of Digiday's Worklife Award for Most Passionate Employees at an Agency, we thrive on challenging, rewarding, purpose-driven work. We're looking for skilled individuals like you - for professionals full of talent, but not of themselves.
Adtaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help advertisers solve complex marketing challenges with custom, performance-driven solutions.
We are a Facebook Small Business Solutions Partner, a Google Premier Partner, and the recipient of the 2016 Google Channel Sales Innovator Award - US; this prestigious award, the only one in the innovation category presented to a U.S. company, recognizes the leading-edge technology of our Quantum Optimization Platform.
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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What We Do
At MediaNews Group, our employees are our greatest asset.
MediaNews Group (MNG) was established in 1985 and has over 4,000 employees nationwide including subsidiaries and other corporate affiliates. There are more than 100 different brands within our portfolio. In addition to our print products, we are a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, our suite of products, including Adtaxi, helps advertisers solve complex marketing challenges with custom, performance-driven solutions. Readers turn to us for all the news and information that matters to them nationwide. Adtaxi is an exclusive program with the ability to reach 196M or 95% of the U.S. wired population that was established in 2010. Learn more at www.medianewsgroup.com.
Why Work With Us
We are a team-first culture that ensures every employee has the opportunity to grow and learn. At MNG, we promote from within and work with team members to achieve their full potential. We truly believe that failure is not a setback, but an opportunity. Join our team and feel good about what you're doing and where you're going!
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MediaNews Group Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
The majority of our roles are 100% remote excluding Production & Circulation although some roles require customer visits or occasional in office work. We do not have any intention of returning to an in office environment/culture.
