With a view into over 25 million TVs and global data, we have the largest multi-publisher measurement available. Our customers use our measurement ACR sensor and AI Platform to gain a real-time, unified view of their consumer viewing experience across all TVs and video applications while using our Audience products to optimize media delivery.
The Programmatic Analyst Internship is an exciting opportunity to learn how the world’s largest brands and agencies utilize Samba’s data to execute their media strategies across linear TV and digital advertising.
During your 3-month internship, you will work alongside Programmatic Consultants and Measurement Analysts, to apply real-time TV viewing data and gain hands-on experience in major programmatic platforms (DSPs, SSPs, DMPs, Ad Servers) such as The Trade Desk, Amazon DSP, Liveramp, and Google Ad Manager to name a few.
You will play an important role in ensuring we maintain the highest standard of operational excellence and customer service across our US Programmatic and Measurement offerings. Successful candidates can expect to acquire a broad understanding of the ever-evolving advertising landscape and strong grasp of how sophisticated advertisers and agencies take advantage of contextual viewership data and measurement to achieve their marketing objectives.
If you’re interested in being at the cutting edge of adtech and building a knowledge base that is directly transferable to a career in advertising, media, analytics, or product, we look forward to hearing from you.
WHAT YOU'LL DO
Assist Programmatic Consultants throughout the full life cycle of a programmatic campaign (planning/strategy, activation/troubleshooting, consultation/renewal)
Analyze SSP, DSP, DMP, and Ad Server reports to craft tailored recommendations for clients
Assist Measurement Analysts throughout the full life cycle of a measurement campaign (media plan audit, pixel implementation, and discrepancy checks)
Develop reports and dashboards showcasing how clients' TV ad campaigns are performing across linear, CTV, and digital media
Must be in pursuit and have completed your third year of your undergraduate degree, or have an advanced graduate degree in progress (e.g., MBA, PhD, etc.)
Ability to work collaboratively and create an inclusive environment at all levels of an organization
Capability to drive an independent workstream in the context of a broader team project
Ability to break down and solve problems through quantitative thinking and analysis
Ability to communicate effectively, both verbally and in writingKeen understanding of the digital advertising ecosystem
Proficient in Excel (sumifs, index match, pivot tables, vlookups, etc); SQL is a plus
Project management and CRM experience is a plus (Salesforce, Jira, Asana, Trello, etc)
Skills Required
- Pursuing a third-year undergraduate degree or advanced graduate degree in progress
- Proficient in Excel including advanced functions
- Ability to analyze reports and develop dashboards
- Basic knowledge of SQL is a plus
- Experience with project management tools is a plus
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
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