The Role
The Programmatic Ad Ops Analyst oversees setup, optimization, and tracking of programmatic ad campaigns, collaborating with teams to drive performance and reporting results.
Summary Generated by Built In
As a Programmatic Ad Ops Analyst you will own the setup, optimization, and performance tracking of programmatic campaigns across DSP and SSP partners. You’ll help Big Happy expand our advanced buying capabilities, ensuring campaigns run efficiently, accurately, and profitably.
This role is ideal for someone who has hands-on experience inside programmatic platforms and is excited to bring operational excellence and strategic thinking to a growing team.
Key Responsibilities
- Campaign Setup & Execution
- Build, launch, and manage programmatic campaigns across DSPs
- Manage audience targeting, inventory selection, pacing, spend, and client KPIs to drive performance for our clients.
- Monitor pacing and budgets to ensure full delivery
- Implement optimization strategies around inventory management, engagement, sales, awareness, brand safety, viewability, and bidding strategies to align with client needs and best practices
- Optimization & Reporting
- Monitor campaign performance daily; identify trends, troubleshoot delivery issues, and execute optimization plans.
- Partner with analytics and strategy teams to align insights with messaging and creative testing.
- Produce clear reporting with actionable recommendations.
- Technical & Operational Tasks
- Maintain accurate trafficking of creatives, pixels, and tracking tags (including GTM, UTM, and 3rd-party measurement tools).
- Serve as a go-to internal resource for programmatic platform capabilities, updates, and opportunities.
- Cross-Team Collaboration
- Work closely with Strategy, Analytics, and Creative teams to translate marketing goals into programmatic execution plans.
- Communicate clearly with account managers and clients when needed to explain performance, opportunities, and platform insights.
What We’re Looking For
- 1–2+ years of hands-on programmatic ad buying experience (DSP or SSP), particularly in Mobile or DOOH
- Familiarity with trafficking, audience segmentation, pixel implementation, and programmatic ecosystem mechanics.
- Experience optimizing toward KPIs such as CTR, ROAS, CPA, CPM, and viewability.
- Strong analytical mindset with the ability to interpret data and translate insights into action.
- Comfortable working in fast-moving environments and managing multiple campaigns at once.
- Detail-Oriented: You catch issues before they become problems.
- Curious & Resourceful: You proactively explore platform capabilities and new opportunities.
- Clear Communicator: You can explain technical concepts in simple language.
- Collaborative: You work well across creative, media, and strategy teams.
- Ownership Mindset: You take responsibility for results and drive improvements.
- Calm Under Pressure: You can manage pacing, troubleshooting, and deadlines without losing focus.
Benefits
- Full-time position with a competitive base salary and commissions
- Access to benefits, including Healthcare, Dental, and Vision
- Participation in Big Happy’s stock program
- Paid Parental Leave
- Unlimited PTO
- Big Happy-provided laptop
- Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
- A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact
Compensation: $55,000–65,000 + 10% semiannual bonuses + quarterly performance kickers
About
We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.
Skills Required
- 1-2+ years of programmatic ad buying experience
- Familiarity with trafficking and audience segmentation
- Experience optimizing toward KPIs such as CTR, ROAS
- Strong analytical skills to interpret data
- Ability to manage multiple campaigns
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The Company
What We Do
Big Happy is a creative-first, performance-powered adtech platform that transforms everyday screens into unforgettable experiences, specializing in high-impact mobile and DOOH advertising by combining cutting-edge creative with publisher media to drive brand outcomes.
