Join us as a Programmatic Activation Manager
- Join our Marketing team and deliver high‑impact programmatic campaigns at scale
- You’ll take ownership of campaign activation working closely with Google and other partners to translate business objectives into measurable results through data‑led decisions
- This role sits at the heart of an integrated creative and media team, operating within a modern hybrid model of Bank and agency collaboration. It offers a great opportunity to establish your profile while shaping and improving our approach to digital media
You’ll manage the planning, execution, and optimisation of programmatic campaigns across display, video, audio, CTV, and digital out-of-home (DOOH). At all times, you’ll ensure strategic alignment, operational excellence and measurable business outcomes.
As part of a hybrid in-house and agency team, you’ll focus on operational excellence, performance and compliance. And you’ll apply best practice in targeting, bidding and creative to improve campaign outcomes and efficiency.
In addition, you will:- Set up and quality assure campaigns across formats, including display, video, audio, connected TV and digital out of home
- Oversee day-to-day campaign delivery, monitoring performance, and resolving delivery or technical issues quickly
- Manage budgets, pacing and financial processes, making sure reporting is accurate and approvals are followed
- Deliver clear insights through regular reporting and post campaign analysis, with actionable recommendations
To succeed in this role, you’ll combine hands‑on programmatic experience with a strong analytical mindset. You’ll have extensive experience of digital media planning and optimisation within a large matrix organisation.
Ideally, you’ll have worked both in-house and at an agency. And, you’ll have the ability to work confidently and closely with stakeholders and agency partners to ensure integrated planning, as well as a strong performance culture.
In addition, you’ll bring:
- Proven experience of managing and optimising programmatic campaigns across major demand‑side platforms
- A strong understanding of programmatic buying models, audience strategies and the advertising technology ecosystem
- Experience of setting up and managing campaign trafficking, quality assurance and technical troubleshooting
- Analytical skills and confidence in using data and reports to inform decisions
- Clear communication skills and the ability to explain performance and recommendations to different audiences
Hours
35Job Posting Closing Date:
08/02/2026Ways of Working:HybridTop Skills
What We Do
We’re a business that understands when our customers and people succeed, our communities succeed, and our economy thrives. As part of our purpose, we’re looking at how we can drive change for our communities in enterprise, learning and climate.
As one of the leading supporters of UK business, we’re prioritising enterprise as a force of change. We’re focusing on the people and communities who have traditionally faced the highest barriers to entry and figuring out ways to remove these.
Learning is also key to our continued growth as a company in an ever changing and increasingly digital world. By setting a dynamic and leading learning culture, our people prosper, and our customers are given the tools to continue to improve their financial capability and confidence.
One of the biggest challenges we all face in our future is climate change. That’s why we’ve put it right at the core of our purpose. We want to champion climate solutions with financing and entrepreneurial support, fully embed climate into our culture and decision making, and be climate positive by 2025.
We’re committed to using our purpose to break down barriers, drive change and ultimately create a great place to work.
