Programmatic Account Manager

Job Description:

We're currently expanding the digital team in Dentsu Croatia to support one of the most ambitious partnerships in the industry: BMW Group x iProspect (Dentsu agency)

Role Purpose:

As a Programmatic Account Manager at dentsu Croatia, you will work with Account Directors and Senior Account Managers on a day-to-day basis to ensure campaigns consistently meet and exceed performance objectives. You’ll play a key role in optimising campaign outcomes by testing innovative solutions, analysing performance data, and implementing learnings to drive continuous improvement.

Key Accountabilities:

• Provides day-to-day implementation, optimisation, and upload of client campaigns through DSP platforms
• Liaises with vendors and third-party partners to maintain and develop relationships and build knowledge of new features and betas
• Working together with the Account Director and Senior Account Managers to deliver client strategies, KPI's & deadlines
• Ensure best practice in all programmatic activities
• Ensures client reports are on target and are providing maximum value at the client-requested cadence
• Interprets performance reports to provide actionable insights and analysis
• Responsible for daily, weekly, and monthly pacing and management of budgets
• Responsible for account management with direct communication with the client about Programmatic activities

Skills requirements:

• Ability to analyse numerical data and pull out reasonable and rational conclusions, digest client goals/objectives, and synthesise recommendations based on that input
• A team player with a positive attitude who can handle stressful situations and deadlines calmly
• Ability to plan and carry out responsibilities with passion and accuracy, a can-do attitude, and minimal direction
• Budget planning and control, as well as project management of tasks received directly from the client

Your experience and required knowledge

• 2-3 years of experience working in a Programmatic role at a media/performance agency
• Very good knowledge of DV360 and Adform is a must
• Knowledge of other major DSP platforms (e.g. The Trade Desk) is a plus
• Very good knowledge of market development and trends in Programmatic advertising
• Excellent Excel skills
• Working proficiency in the English language, both written and spoken
• Campaign setup & optimisation: Audience segmentation and targeting / Inventory and deal management / Creative testing / Bidding strategies
• Presentation confidence and professionalism in dealing with colleagues and customers (in writing/on the phone/in person)

Package Description:

• Competitive compensation (salary and yearly performance-based bonus scheme as per company’s policy for the role)
• Flexible working hours, personal, and parental leave.
• Hybrid way of working
• 3 additional free days for mental health activities
• Monthly meal allowance
• Commuting expenses allowance
• Christmas allowance related with performance
• Multisport Card discount co-financed by the company
• Full tech equipment incl. laptop, dock station, mobile phone, and mobile plan
• Full access to dentsu international training and development programmes

About the Company:

When you join dentsu you’re becoming part of a 60,000-strong team which expands far beyond the borders of Croatia. A team with diverse talents in media, creative content, and technology. And one with a shared ambition: to provide our clients with the invitation to the never before.

Our collaborative and agile ways of working mean you’ll develop versatile skills and be exposed to new and exciting thinking. Combine that with a pioneering spirit aimed at making a positive impact on brands, society, and each other – and you’ll soon realise why we’re at the forefront of the digital economy.

Together we make our mark. Together we embrace the true potential of disruption. And together – across 145 countries – we help our clients win in a changing world. If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming, you.

Diversity & Inclusion

We value the strength diversity brings to our business and are working hard to build a more inclusive workplace. We are happy to discuss all flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly.

#LI-Hybrid ​

#LI-VF1

Location:

Brand:

Time Type:

Contract Type: