Program Specialist, CRM and Automation

Posted 15 Days Ago
Be an Early Applicant
New York, NY
Hybrid
90K-120K Annually
Mid level
AdTech • Cloud • Digital Media • Information Technology • News + Entertainment • App development
NBCUniversal has a rich history of evolving the media and entertainment industry.
The Role
The Program Specialist will manage projects for the Sports CRM/Email Marketing teams, ensuring deliverables are met on time. Responsibilities include project planning, resource management, client communication, and maintaining project documentation. The role requires expertise in Salesforce Marketing Cloud and project management tools to drive successful outcomes.
Summary Generated by Built In

Company Description
At NBCUniversal, we believe in the talent of our people. It's our passion and commitment to excellence that drives NBCU's vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It's what makes us uniquely NBCU. Here you can create the extraordinary. Join us.
Job Description
This role will work with our internal Marketing Technology team in ensuring our clients, the Sports CRM/Email Marketing and SportsNext Marketing Operations teams, are getting everything they need from a project deliverability standpoint. This individual should be an expert in planning, tracking, maintaining accountability, and managing resources to deliver project(s) successfully for our client. This person should be very marketing/consumer data-driven, passionate, and have experience with being able to drive technical teams to execute these fast-paced business engagements/projects.
To ensure success as a project manager for the marketing technology team, you should be knowledgeable about the various Salesforce Marketing Cloud solutions - data extensions, cloud pages, journeys, etc. -and skilled at leveraging the talents of your development team to provide potential solutions alongside them.
Other responsibilities include, but are not limited to:

  • Prioritizing tickets and project requests from clients within JIRA.
  • Ensuring that the tech team & business clients are producing quality tickets that adhere to the pre-defined SLAs.
  • Assessing risks, opportunities, deliverables, and threats for projects.
  • Ensuring all goals, tasks, and plans of development for projects are delivered on-time & 100% in scope.
  • Liaising with clients and leadership about timelines and project objectives.
  • Guiding and mentoring the Marketing Technology team in developing and achieving project outcomes.
  • Manage and track external vendor hours/contracts.
  • Assist in developing metrics for each project to determine paths to success.
  • Maintain/update the CRM Project Roadmap
  • Adding/updating weekly activities for all major projects and deliverables within Airtable
  • Tracking and reporting of Salesforce Super Messages consumed across multiple business units for leadership each month.
  • Running compliance automations for multiple business units and updating OneTrust tasks
  • Communicating and acting as the point of contact for clients.
  • Conduct regular project meetings with the Marketing Technology team and stakeholders/clients.
  • Maintain and updating our wiki and SharePoint to log documentation.
  • All other duties as assigned


Qualifications

  • Bachelor's degree in Business Management, Product/Project Management, Technology, a related field, or equivalent work experience.
  • 3+ years' experience in project management leading and managing complex, multi-faceted projects, ideally within marketing, CRM, or technology sectors. Experience working in high-paced environments with tight deadlines and rapidly changing requirements is essential.
  • Experience with JIRA/Confluence for project tracking, ticket management, and reporting, as well as Confluence for documentation, team collaboration, and sharing knowledge. The ability to prioritize tickets, define and implement workflows, and ensure adherence to service-level agreements (SLAs) is critical. (They will log the ticket and record time)
  • 1+ year of experience with maintaining/managing a wiki.
  • Experience with Project Management Tools; ideally AirTable.
  • Ability to assess project risks, identify potential opportunities or obstacles, and develop contingency plans to minimize disruptions. Must have experience in resolving project challenges proactively and maintaining accountability across teams.
  • Organized and meticulous in your work. Demonstrated organizational skills with the ability to handle projects simultaneously, ensuring tasks tracked, deadlines are met and deliverable remain in the scope of time
  • Strong leadership and interpersonal skills and the candidate should be comfortable driving performance, collaborating across cross-functional teams, and influencing stakeholders and leadership.
  • Strong verbal and written communication skills, with the ability to effectively present project updates, risks, and strategies to stakeholders, leadership, and technical teams. The candidate should be able to act as a liaison between clients, leadership, and the development team.
  • Ability to multitask and manage several projects at once.
  • Occasional travel to Stamford, LA, Minneapolis as needed


PREFERRED QUALIFICATIONS:

  • Experience with Salesforce Marketing Cloud, including data extensions, cloud pages, journey builder, and other key tools, will be highly valued. Familiarity with other Salesforce tools (e.g., Sales Cloud, Service Cloud, Einstein Analytics) is also a plus.
  • Business Intelligence (BI) experience, can perform data entry to update necessary related dashboards Experience with BI tools such as Tableau, Power BI, or Salesforce Analytics. Ideally, the candidate should be comfortable updating and maintaining dashboards, as well as interpreting data to inform project strategies.
  • Experience in Technical Marketing Operation/ Digital Marketing.
  • Experience with HTML/CSS familiarity with HTML/CSS to assist with front-end modifications on marketing technology projects, such as cloud pages, will be an added advantage


Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $90,000 - $120,000


Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Top Skills

Salesforce Marketing Cloud

What the Team is Saying

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The Company
HQ: New York City, NY
68,000 Employees
Hybrid Workplace
Year Founded: 1910

What We Do

From film, television, news, theme parks, interactive media, and streaming, our people are at the center of it all. ​Here, we solve complex and business-critical problems. That’s why we’re looking for people to help us continue our evolution, imagining and delivering the most innovative and disruptive products and services through the latest tech advancements in the industry. ​

Here you can develop solutions. You’ll develop solutions that allow engineers to broadcast live TV from the comfort of their homes. These solutions will enable the use of our collection of hundreds of thousands of distinct intellectual properties across our film, television and streaming brands.

Here you can transform. You’ll make decisions and solve complex problems by leveraging insights that come from data, building AI to help enable solutions to optimize every aspect of our content eco-system.

Here you can build. You’ll build emerging immersive technologies that are used to power the broadcasts and streaming of global events like the Super Bowl and Olympics. You can create secure, elastic cloud-based services connecting parts of our global platform ecosystem that effect tens of millions of viewers, consumers and businesses that consume and love NBCUniversal’s content. And while you design, build and architect your career, we have the culture to make sure you’re supported.

Here you can work and still live your best life!

We’re leaders in our fields. We hire smart people and trust them to get the job done. We are never too busy to develop a fellow colleague. We understand our goals – or we ask. When we see something that needs doing – we do it. We make data-driven decisions. We fiercely believe in our talent and their growth. If you're ready to make an impact, here you can.

Why Work With Us

For us, it's more than just a work life. It's a daily passion. We take great pride in our legacy. We find fun in the challenge. We collaborate and inspire others. We're always creating, always solving and always ahead of competition.

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