Program Mgr Social Media

Posted 3 Days Ago
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Framingham, MA, USA
In-Office
Senior level
Retail
The Role
Manages planning, coordination, publishing, and performance tracking for Staples’ enterprise and business LinkedIn channels. Develops and adapts social copy, supports thought leadership and short-form video, monitors trends and communities, coordinates cross-functional content workflows, and contributes to reporting. Partners with Brand, Creative, Marketing, PR, influencers, creators, agencies, and external partners to deliver timely, platform-appropriate content aligned with campaigns and brand voice.
Summary Generated by Built In

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task: sharing the Staples story. We use customer data and analytics to understand and improve our customers' experiences, drive retention, and encourage brand loyalty. Our diverse team brings together expertise across graphic design, content creation, performance marketing, internal communications, and loyalty and rewards programs to ensure the Staples brand is represented consistently and effectively.

 

Social media is one of the most visible ways customers, associates, and partners experience the Staples brand. We are looking for a Program Manager, social media to help manage the planning, coordination, and execution of the Staples enterprise LinkedIn and Staples Business LinkedIn channels.

In this role, you will help bring campaigns, brand storytelling, thought leadership, and day-to-day content to life on LinkedIn. You will also help manage Staples social communities and create LinkedIn-native content that allows the brand to participate authentically in relevant conversations and cultural moments.

You will work closely with Brand, Creative, Marketing, and PR teams to ensure content is published on time, aligned with campaigns, and optimized for the platform.

 

What you will be doing: 

 

Social Content Planning and Coordination 

  • Support the creation or capture of LinkedIn-first content, particularly short-form video and trend-based formats.

  • Adapt approved campaign messaging into platform-appropriate social copy.

  • Support LinkedIn thought leadership for Staples, company leaders, and subject-matter experts by turning business insights into engaging, credible content.

  • Help manage the social content calendar across marketing campaigns, seasonal initiatives, partnerships, thought leadership, and brand storytelling.

  • Partner with Brand, Creative, and Marketing teams to gather assets and prepare social deliverables for publishing.

  • Coordinate publishing across the Staples enterprise LinkedIn and Staples Business LinkedIn channels, ensuring posts are accurate and on schedule.

 

Day-to-Day Social Execution

  • Support the creation and scheduling of posts for the Staples enterprise LinkedIn and Staples Business LinkedIn pages.

  • Draft and edit concise social copy that reflects each brand voice.

  • Apply LinkedIn formatting and content best practices.

  • Monitor channel performance and flag opportunities or issues to the social strategy team.

 

Community and Trend Awareness

  • Monitor social conversations, trends, and cultural moments that may create relevant engagement opportunities.

  • Amplify thought leadership through brand channels and identify industry conversations where Staples leaders can add a credible point of view.

  • Engage with Staples social communities by responding to comments and joining relevant conversations.

  • Proactively comment on relevant posts where Staples has a credible role to play.

  • Flag noteworthy conversations, comments, and trends to the social strategy team.

  • Support creator, influencer, or partner content coordination as needed.

 

Reporting and Program Support

  • Track LinkedIn performance metrics and support reporting for key campaigns, thought leadership, and initiatives.

  • Maintain social trackers, calendars, and reporting documents.

  • Use social listening and monitoring tools to help identify insights and trends.

 

Cross-Team Coordination

  • Partner with Marketing, Brand, Creative, and PR teams on social media needs tied to campaigns and announcements.

  • Coordinate timelines and deliverables with internal teams and external partners.

  • Help keep social media workflows and processes organized and efficient.

What You Bring to the Table:

  • Strong interest in social media platforms and digital culture, particularly LinkedIn and B2B audiences.

  • Excellent organization and attention to detail.

  • Strong writing and editing skills, particularly for short-form content.

  • Ability to manage multiple deadlines and coordinate across teams.

  • Collaborative approach and willingness to learn in a fast-paced environment.

  • Strong working knowledge of LinkedIn.

What’s needed: Basic Qualifications:

  • Bachelor's degree in marketing, Communications, Journalism, or equivalent related work experience.

  • 4-6 years of experience in social media, digital marketing, content coordination, or communications.

Preferred Qualifications:

  • Experience creating short-form social video, thought leadership content, and digital publishing calendar.

  • Experience with social management tools, campaigns, and platforms such as Hootsuite, Sprout, TikTok, or Instagram.

  • Experience partnering with influencers, creators, agencies, or marketing teams in retail, B2B, or brand environments.

We Offer: 

  • Inclusive culture with associate-led Business Resource Groups

  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)

  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

#LI-LV1

Staples is an Equal Opportunity Employer who values the diversity of our people, products, and services. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law. 

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, business considerations, geography, and internal equity. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements.

About UsStaples is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

Skills Required

  • Bachelor’s degree in marketing, communications, journalism, or equivalent related work experience
  • 4-6 years of experience in social media, digital marketing, content coordination, or communications
  • Strong working knowledge of LinkedIn
  • Strong writing and editing skills for short-form content
  • Experience creating short-form social video
  • Experience creating thought leadership content
  • Experience managing digital publishing calendars
  • Experience with social management tools such as Hootsuite or Sprout Social
  • Experience with TikTok or Instagram
  • Experience partnering with influencers, creators, agencies, or marketing teams

Staples Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Staples and has not been reviewed or approved by Staples.

  • Wellbeing & Lifestyle Benefits — Wellbeing offerings are described as broad, including wellness reimbursements, emotional support and coaching, legal services, identity theft protection, and pet insurance. Employee discounts and select on-site amenities are also positioned as meaningful add-ons beyond basic coverage.
  • Leave & Time Off Breadth — Time-off provisions are presented as relatively expansive, including paid time off, company-recognized holidays, and a personal or flexible holiday option. Vacation that grows with tenure and PTO flexibility are highlighted as valued elements.
  • Inclusive Benefits Coverage — Healthcare benefits explicitly include gender-affirming care alongside medical, dental, and vision coverage. Family and caregiver programs also include support that references LGBTQ+ considerations and broader life-stage needs.

Staples Insights

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The Company
HQ: Framingham, MA
Year Founded: 1986

What We Do

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

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