Program Marketing Content Lead

RMIT Vietnam is seeking a Program Marketing Content Lead - an experienced senior writer and content strategist - to bring our academic programs to life for prospective students and parents. The role combines content strategy, audience insight and stakeholder collaboration to translate complex academic information into clear, engaging and persuasive content across multiple channels. The successful candidate will bring strong writing and editorial expertise, with a proven ability to develop high-quality content that informs, engages and inspires action.

Writing Portfolio Mandatory: Applicants must submit a portfolio or relevant writing samples demonstrating their ability to develop clear, engaging and persuasive marketing content for different audiences and channels. Applications without relevant portfolio may not be progressed.

Expected start date: at the earliest available opportunity.

WHY JOIN RMIT VIETNAM?

At RMIT Vietnam, international exposure meets real-world impact through strong industry and government collaboration. Working at RMIT means building a meaningful career while creating impact in a high-performing environment.

Further insight into our mission, impact and global connections is available in the RMIT Vietnam Profile.

WHAT WE OFFER

• Competitive remuneration VND package for candidates.
• 13th month Tet bonus
• Private Health insurance for you and your family, plus Personal Accident Insurance
• Generous annual leave, sick leave, volunteer leave and public holidays (Christmas and Tet Holidays)
• Professional development and career advancement
• Access to state-of-the-art facilities and resources
• A vibrant and diverse campus life and more!

POSITION SUMMARY

The Program Marketing Content Lead is responsible for planning, curating and delivering high-quality marketing content for RMIT’s academic programs across owned and paid channels. The role requires strong understanding of programs’ unique selling points, audience insights, customer journeys and market context, with the ability to translate academic information into clear and compelling content for prospective students and parents. The position works closely with internal stakeholders to gather inputs, manage feedback, and ensure program content is delivered on time, on brief and aligned with marketing priorities.

KEY ACCOUNTABILITIES

Program content strategy

• Develop and maintain program content frameworks, messaging narratives and key proof points that clearly
• communicate each program’s value proposition to target audiences.
• Drive content strategy that supports acquisition and conversion for RMIT academic programs, addressing and connecting with target audience segments including high school students, parents and prospective postgraduate students.
• Conduct competitor program research on a frequent basis to understand market positioning, program communication and opportunities to fine-tune RMIT’s program communication.

Content creation and delivery

• Curate, create and manage high-quality content and communications for RMIT’s academic programs across a diverse mix of channels and formats, including publications, PR, website, talk shows, social media and other marketing materials, ensuring alignment with marketing KPIs and strategic objectives.
• Work with program managers and academic stakeholders from different schools to translate program information into marketing language that is clear, appealing and convincing to prospective students and parents.
• Manage content planning, timelines, stakeholder inputs and feedback loops for key program content assets, including brochures, webpages, presentations, flyers, PR/long-form articles and localised content.
• Manage part-time, freelance contributors or student ambassadors for content delivery, where required.

Stakeholder and cross-functional collaboration

• Develop and maintain productive relationships with Subject Matter Experts, Key Opinion Leaders, brand ambassadors and media partners, both internally and externally, to support program marketing communications.
• Partner with marketing team members to support digital plans (SEO, social, email etc) for academic programs.

Quality, consistency and building capability

• Ensure consistency in RMIT tone of voice, program messaging and program information across languages, audiences and channels.
• Take leadership as a technical expert to train, share knowledge and support team capability development in program marketing communication.

Other duties commensurate with the scope of the role

Key Selection Criteria

• Tertiary qualification in a relevant discipline with at least 5 years’ experience.
• Knowledge and understanding of the education industry is preferred.
• Experience in successfully developing and managing product or program content strategies.
• Proven ability to translate complex product, program or technical information into clear, audience-relevant and persuasive marketing content.
• Proven experience in creating targeted content that supports measurable marketing, recruitment or conversion outcomes.
• Strong messaging and storytelling judgement, with the ability to develop clear value propositions, content narratives and proof points for different audience segments.
• Proven planning, organisational, analytical and problem-solving skills, with the ability to manage multiple projects, timelines and stakeholder feedback loops.
• Proven interpersonal, influencing, negotiation and cross-cultural communication skills.
• Proven ability to manage client and stakeholder relationships, including working with subject matter experts and senior stakeholders.
• Appointment to this position is subject to passing a mandatory check.
• Ability to display appropriate behaviours in line with the position, RMIT Values and RMIT Leadership Model.

For full details of the accountability, please refer to the Job Description.

HOW TO APPLY

To be considered for this role, it is mandatory to submit both a resume and a cover letter. Please click on the 'Apply' link provided in this Job Ads to initiate the application process.

Applications will be reviewed on a rolling basis, and the University reserves the right to appoint prior to the closing date.

Compliance Requirements

All academic appointments at RMIT Vietnam must meet University and local regulatory requirements, including English proficiency, background checks, and (for international candidates) eligibility for a work permit. 

English is the language of teaching and communication at RMIT Vietnam. For this role, the minimum requirement is IELTS (General) with a score of at least 6.5 (or equivalent, as outlined in the Recruitment, Selection and Onboarding Guidelines). 

Further guidance will be provided during the recruitment process.

RMIT UNIVERSITY COMMITMENT

RMIT is committed to the rights of students and staff to be safe, respected, valued, and treated as an equal in their place of study and work. All staff are expected to share this commitment and contribute to a safer community. While carrying out their role, staff are in a position of trust with students. Staff have a duty of care to report wellbeing concerns about students through the designated channels and uphold the code of conduct. RMIT Vietnam expects all staff members to comply with its Code of Conduct, policies and procedures, which relate to legal and regulatory requirements and our ways of working.

IMPORTANT NOTICE:

• Please ensure that your application is submitted through our Workday system on the RMIT Careers page. We do not accept applications through other means.
• RMIT Vietnam will never request any fees or payments during the application process. Be vigilant about scams asking for payment to apply.
• For any questions or support, feel free to reach out to our Talent Acquisition team at [email protected]

RMIT University Vietnam (RMIT Vietnam) is a campus of RMIT University. RMIT Vietnam is creating an innovative research, teaching and learning culture. We are committed to providing internationally recognised high-quality education and professional training for our students, clients and members of the community.  As an internationally recognised Australian university based in Asia, RMIT Vietnam is assisting in the development of human resources capability in Vietnam and the region.

https://www.rmit.edu.vn/about-us