Our Program Managers for Digital Shelf, Shopper & e-Commerce establish and manage the approach and standard for program delivery and governance across omnichannel retail initiatives, ensuring that clients maximize visibility, conversion, and return on investment across digital retail environments including Amazon, Walmart, and other key e-commerce platforms. Responsible for cross-functional team performance, they provide team members with the tools, support, and training essential to deliver the most effective and inventive digital commerce results.
A CourtAvenue Program Manager – Digital Shelf, Shopper & e-Commerce – takes ownership of all programs and workstreams spanning digital shelf optimization, shopper marketing, and e-commerce channel execution to ensure completion on time, within budget and against set objectives. Deep knowledge of retailer platforms, content syndication, and omnichannel shopper journeys is key to addressing client business needs, managing resources, and handling any issues that may arise.
Responsibilities
Own the day-to-day management of Digital Shelf, Shopper, and e-Commerce programs from initiation through implementation, deployment, and ongoing optimization
Ensure controls are followed, with the highest quality deliverables and milestones met
Effectively balance resourcing, budgets, and time constraints to manage risks and pre-empt issues
Develop contracts and help design innovative delivery teams to best meet and exceed program objectives
Evaluate and improve delivery practices and methodology
Create integrated timelines across agency, client, and retail partner stakeholder teams spanning digital shelf, shopper marketing, and e-commerce workstreams
Build relationships with external and internal stakeholders to meet program outcomes while exceeding client expectations
Ensure a collaborative ‘one team’ approach of both client and agency
Effectively clarify strategic requirements, manage expectations, and communicate roadblocks/resolutions to ensure key deadlines are met
Able to communicate succinctly within a wide range of positions, personalities, and roles, both internally and externally
While not an immediate accountability for this specific opening, all Program Managers should be able to lead project managers/producers to foster a highly innovative, effective, and successful team
Contribute to new business and pitch initiatives to secure a pipeline of work for the broader initiative
Lead end-to-end digital shelf execution management including SEO optimization, content syndication, product taxonomy, ratings & reviews, and content effectiveness across retailer platforms
Partner with Omni-Shopper Marketing, Sales, Creative, and Technology teams to align on business opportunities, drive omnichannel execution, and measure program impact
Monitor and report on digital shelf KPIs including organic search rank, content score, share of search, conversion rate, and in-stock/availability metrics; translate insights into actionable recommendations
Requirements
4–7+ years analyst, PM, program mgmt, technical, or business experience, with at least 3 years in Digital Shelf, e-Commerce, Shopper Marketing, or a related omnichannel retail discipline
Agency experience is required
Understanding of agile and hybrid delivery methodologies (Scrum, Kanban) applied to digital commerce, content syndication, and retail media programs
Experience running or working with cross-functional agile teams encompassing content, SEO, creative, retail media, and technology workstreams
Strong attention to detail
Demonstrable ability to operate under tight deadlines
Experience with project management tools (ClickUp preferred, WorkFront, Asana, etc.)
Ability to manage multiple concurrent programs across Digital Shelf, Shopper, and e-Commerce workstreams, utilizing and sharing resources effectively across client accounts and retailer platforms (e.g., Amazon, Walmart, Target)
Ability to manage workload with minimal supervision
Excellent written and verbal communication skills
Proven experience with digital shelf management, content syndication platforms (e.g., Salsify, Syndigo, Akeneo), and DAM systems
Strong understanding of e-commerce SEO, product content strategy, taxonomy management, ratings & reviews, and retailer-specific requirements across Amazon, Walmart, Target, and other major platforms
Experience with shopper marketing strategy, retail media planning, and omnichannel activation across both physical and digital retail environments
CPG or retail industry experience preferred; familiarity with retailer buying cycles, line reviews, and in-market execution timelines is a plus
Work Environment
- Chicago, IL
- Cincinnati, OH
- Minneapolis, MN
Our organization follows a structured-hybrid work model, where employees work in an office environment in the middle of the week and remotely on Mondays and Fridays.
Applicants in Dallas, TX, Austin, TX, Bentonville, AR, Los Angeles, CA, and San Diego, CA will also be considered.
Skills Required
- 4-7+ years analyst, PM, program management, technical, or business experience
- At least 3 years in Digital Shelf, e-Commerce, Shopper Marketing, or related omnichannel retail discipline
- Agency experience
- Understanding of agile and hybrid delivery methodologies
- Experience with project management tools
- Excellent written and verbal communication skills
- Strong understanding of e-commerce SEO and product content strategy
- Experience with shopper marketing strategy and omnichannel activation
What We Do
CourtAvenue is an Operating Network of digital transformation companies that utilizes data, machine learning and emerging technologies to build powerful relationships between brands and consumers.
