Director, Cybersecurity Thought Leadership Program

BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cyber security SaaS portfolio.

Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.

The Role

We are seeking a strategic and creative Thought Leadership Program Manager to drive the execution of our Thought Leadership Program and position BeyondTrust as a leading voice in Identity Security. You will be responsible for developing and managing a compelling thought leadership strategy that aligns with our growth and go-to-market strategies, publishing impactful content, and engaging customers through various marketing, media, and sales channels.

What You’ll Do

• Oversee the day-to-day execution of the Thought Leadership program, ensuring alignment with overall go-to-market and brand strategies.
• Maintain and prioritize a backlog of relevant topics and themes that support BeyondTrust’s strategic objectives in Identity Security and broader cybersecurity trends.
• Manage the process of placing contributed articles, blogs, and other long-form content in relevant industry publications.
• Coordinate with internal subject matter experts, executives, and spokespeople to source content ideas and subject matter expertise.
• Collaborate with marketing, sales, and product teams to ensure TL assets are easily accessible and leveraged across various channels (e.g., social media, podcasts, customer events).
• Track, measure, and report on key performance indicators (KPIs) to gauge the effectiveness and impact of published content and campaigns.
• Develop timelines, manage project plans, and ensure on-time delivery of content pieces, ensuring quality over quantity for maximum engagement.
• Identify opportunities for internal and external collaboration to expand the program’s reach, including partnerships with industry influencers or other thought leaders

Strategy & Program Development

• Oversee the day-to-day execution of the Thought Leadership program, ensuring alignment with overall go-to-market and brand strategies.
• Maintain and prioritize a backlog of relevant topics and themes that support BeyondTrust’s strategic objectives in Identity Security and broader cybersecurity trends.

Content Creation & Publishing

• Coordinate with internal subject matter experts, executives, and spokespeople to source content ideas and subject matter expertise.
• Manage the process of placing contributed articles, blogs, and other long-form content in relevant industry publications.

Customer & Market Engagement

• Develop timelines, manage project plans, and ensure on-time delivery of content pieces, ensuring quality over quantity for maximum engagement.
• Collaborate with marketing, sales, and product teams to ensure TL assets are easily accessible and leveraged across various channels (e.g., social media, podcasts, customer events).
• Identify opportunities for internal and external collaboration to expand the program’s reach, including partnerships with industry influencers or other thought leaders

Measurement & Optimization

• Track, measure, and report on key performance indicators (KPIs) to gauge the effectiveness and impact of published content and campaigns.
• Continuously refine the strategy based on data insights, industry trends, and competitive analysis.
• Report program success to stakeholders and leadership teams.

What You’ll Bring

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
• 3+ years of experience in program/project management or similar roles (e.g., marketing program manager, communications lead).
• Proven track record of collaborating successfully with cross-functional teams (e.g., sales, marketing, product, execs).
• Exceptional verbal and written communication skills, with the ability to transform complex or technical topics into clear and compelling narratives.
• Strong organizational and multitasking abilities, including the skill to manage multiple projects simultaneously and meet deadlines.
• Familiarity with KPI measurement tools and reporting (e.g., analytics platforms, project management software, and content management systems).

Nice To Have

• Experience or strong interest in cybersecurity, identity security, or technology-related field (a huge plus).
• Familiarity with media relations and placing contributed articles in high-profile industry publications (a huge plus).
• Experience working with analysts, PR agencies, and media teams to amplify brand presence.
• Strong expertise in thought leadership, executive positioning, and industry influence building.
• Proven ability to develop and execute content strategies that drive business outcomes.
• Knowledge of SEO best practices, social media marketing, and digital content distribution.
• Experience using project management tools (e.g., Jira, Wrike) and content management platforms.
• An understanding of brand positioning and how to craft content that supports both marketing awareness and sales enablement.

Better Together

Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.

We take care of our employees so they can take care of our customers. Customers who come from all walks of life just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.

About Us

BeyondTrust is the worldwide leader in intelligent identity and access security, enabling organizations to protect identities, stop threats, and deliver dynamic access. We are leading the charge in innovating identity-first security and are trusted by 20,000 customers, including 75 of the Fortune 100, plus a global ecosystem of partners.

Learn more at www.beyondtrust.com. 

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