The Program Manager – Market Accelerate Program (MAP) is responsible for overseeing the daily operations, accruals, reporting, communication and performance analytics of the Market Accelerate Program (MAP). This role ensures program compliance, accurate accruals, analyzes performance and demand trends, and delivers recommendations that maximize program effectiveness.
Key ResponsibilitiesProgram Administration & Operations- Administer all aspects of the Market Accelerate Program (MAP), including enrollment management, program documentation, compliance monitoring, and ongoing governance.
- Serve as the primary point of contact for the Business Centers, internal stakeholders, vendors, and participating dealers.
- Maintain accurate program accruals, records, guidelines, and standard operating procedures.
- Develop, manage, and maintain reporting and performance summaries for leadership, internal stakeholders, and Business Centers
- Track spend utilization, program adoption, and performance KPIs.
- Deliver monthly, quarterly, and ad‑hoc reporting with insights that support strategic decision‑making.
- Analyze program participation, spending trends, media performance, and market demand.
- Interpret performance data to identify opportunities for optimization, cost efficiency, and improved ROI.
- Conduct competitive benchmarking and evaluate emerging digital advertising and retail trends.
- Provide data‑driven recommendations to improve program structure, fund allocation, eligibility requirements, and vendor offerings.
- Support rollout of new program features, updates, and policy changes across departments.
- Collaborate with cross‑functional teams to ensure continuous improvement and alignment with broader retail and brand strategies.
- Bachelor’s degree in Marketing, Business, Analytics, or related field.
- Minimum 5 years of experience in automotive, digital marketing, retail operations, or program administration.
- Strong analytical skills with ability to interpret complex data and communicate insights.
- Experience with co‑op programs, performance reporting, or dealer-facing programs is highly preferred.
- Exceptional communication and stakeholder‑management abilities.
- Proficiency in Excel, Power BI, dashboards, and/or analytics tools.
- Highly organized, detail‑oriented, and able to manage multiple priorities.
- Data‑driven, strategic thinker
- Strong project management and prioritization skills
- Collaborative approach with cross‑functional teams
- Ability to simplify complex information for dealer and executive audiences
- Proactive problem solver with continuous improvement mindset
Skills Required
- Bachelor's degree in Marketing, Business, Analytics, or related field
- Minimum 5 years of experience in automotive, digital marketing, retail operations, or program administration
- Strong analytical skills with ability to interpret complex data and communicate insights
- Experience with co-op programs, performance reporting, or dealer-facing programs
- Exceptional communication and stakeholder-management abilities
- Proficiency in Excel, Power BI, dashboards, and/or analytics tools
- Highly organized, detail-oriented, and able to manage multiple priorities
What We Do
Our storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services: they include Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall and mobility brands Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which we operate.
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