This Program Manager is responsible for the managing the strategy, execution and analytics of email marketing for Sun Day Red. This position will plan, create, test, segment and analyze ecommerce and brand marketing campaigns sent via email and SMS/MMS. This role collaborates closely with internal business units as well as digital marketing agencies and third party platform providers. They will also work closely with TaylorMade’s email marketing team, ensuring best practices and strategy between brands.
Essential Functions and Key Responsibilities:
- Ownership and delivery of US eCommerce email channel forecast and revenue with associated house file growth and member engagement (opens, clicks and orders)
- Strategic planning and oversight of daily management of email marketing programs including planning and creation of assets, optimization, segmentation strategy, template setup, and reporting
- Ownership of end-to-end consumer lifecycle planning. Oversee and develop various touchpoints and programs within the consumer journey including welcome, transactional, informative, win-back, cart-abandonment, etc.
- Implement advanced segmentation strategy that encompasses various customer profiles and automatically triggers based on prior purchase or engagement history (product interest, brand affinity, gender and profile).
- Works with eCommerce manager to define loyalty program benefits and strategy
- Collaborates with brand and digital marketing to ensure consistent marketing voice across channels
- Partners with merchandising to ensure campaign support for key product collections and categories
- Consolidate metrics for all email marketing tactics and provide ongoing reports to communicate performance against goals. Provide insights on performance and guidance for program optimization.
- Maintain digital marketing calendar that aligns with eCommerce, global marketing, online merchandising and key events
- Work cross-departmentally to gather assets, business requirements, development time, marketing goals and objectives, etc.
- Maintain current knowledge of best practices, strategies, legislation, and industry standards related to email and digital marketing tactics
- Track and analyze trends, competitive landscape, consumer insights and current state of the business
- Performs other responsibilities as required
Knowledge and Skills Requirements:
- Direct experience managing an enterprise email marketing program and hands-on experience in ESP administrative tools. Experience with Klaviyo strongly preferred
- Excellent English written and verbal communication skills
- Excellent listening and interpersonal skills
- Ability to communicate ideas in both technical and user-friendly language
- Must be proactive and seek out new opportunities to improve email program
- Highly self-motivated and directed, with keen attention to detail.
- Ability to prioritize and execute tasks and work independently in a dynamic and fast-paced organization
- Strong knowledge of emerging digital media trends
- Strong knowledge of various device platform operating systems
- Basic understanding of HTML
- Passion for golf and/or sport
- Apparel, footwear or golf industry experience preferred.
Education, Work Experience, and Professional Certifications:
- Bachelor’s degree in Marketing, Digital Media, Business or related field
- 5+ years of experience working with enterprise email service provider
- Project management skills and exposure to project-based work structures.
- Experience working in a team-oriented, collaborative environment.
Work Environment / Physical Requirements:
- Office environment, heavy phone and computer use
- Light physical effort equal to frequent lifting or moving of lightweight materials.
- Regularly required to sit or stand, bend and reach.
TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $90,000 - $100,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.
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TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
Top Skills
What We Do
Overview:
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment, golf balls and accessories. TaylorMade has a history of innovative industry-leading products such as the newly launched Stealth family headlined by the 60-layer Carbon Twist Face Stealth Carbonwood Driver. TaylorMade's technological advancements touch all sectors of the golf industry with products like P Series irons, Milled Grind 3 wedges, TP5/TP5X golf balls and Spider putters. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Dustin Johnson, Rory McIlroy, Collin Morikawa, Tommy Fleetwood, Rickie Fowler, Matthew Wolff, Harry Higgs, SH Park, Charley Hull, Maria Fassi and Sierra Brooks.
History:
In the spring of 1979 a golf equipment salesman named Gary Adams took out a $24,000 loan on his home and founded the TaylorMade Golf Company. He rented a 6,000 square-foot building that at one time housed a television assembly plant. Counting him, there were three employees and a single, innovative product: a 12-degree driver cast of stainless steel. This new metalwood looked and sounded different from a wooden wood, and most important, it performed differently. The clubhead's perimeter-weighting offered greater forgiveness on mis-hits, while the lower center of gravity made it easier to launch the ball in the air. Adams, the son of a golf professional, was adamant that TaylorMade clubs maintain ties to what true golfers perceived an authentic golf club should look and feel like. They were committed to combining innovation with authenticity, to always be passionate about the game, and pledged to be competitive - to work hard to establish itself and grow. These four tenets would take them far.
Since the creation of the first metalwood in 1979, the TaylorMade Golf Company has established a legacy of breaking from tradition to reach new thresholds of performance.
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