Program Manager (Ecommerce) - Sales

Location: Atlanta, GA (to already reside in this location)
Hybrid Schedule: 3 days a week 

Overview:
We’re seeking a Program Manager, Sales (Ecommerce Programs) who thrives at the intersection of strategy, sales, and service. In this key role, you’ll be the driving force behind growing product sales through our client-branded ecommerce platforms. You’ll lead with a customer-first mindset—curating the right merchandise mix, ensuring inventory is ready to meet demand, and activating marketing tactics that convert interest into sales.

This role is perfect for someone who can blend analytical thinking with creative execution, all while managing the day-to-day operations of multiple programs. You’ll collaborate cross-functionally with merchandising, marketing, and client teams to deliver a seamless and engaging shopping experience that drives results.

Key Responsibilities: 

• Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives. 
• Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives. 
• Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement. 
• Data Analysis: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization. 
• Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge. 
• Customer Experience: Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes. 
• Cross-functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives. 
• Team Leadership: Lead and develop a high-performing program sales team, providing guidance, mentorship, and support to achieve departmental goals. 

Skillsets you'll bring:  

• Bachelor’s degree in Business Administration, Marketing, or a related field. 
• Proven experience in ecommerce program sales management, preferably in a retail or consumer goods environment. 
• Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
• Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics). 
• Excellent communication skills with the ability to collaborate cross-functionally and influence stakeholders. 
• Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies. 
• Detail-oriented and analytical mindset with strong problem-solving skill 

#LI-AH1
#LI-Hybrid

We are pleased to share the base salary range for this position is a base salary range of $80,000–$82,000, plus a performance-based bonus structure tied to revenue growth. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.