Program Manager, Creative & Marketing

Posted Yesterday
3 Locations
Hybrid
121K-214K Annually
Senior level
Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
Snap is a technology company.
The Role
Lead planning and execution of creative and marketing programs from brief through delivery. Build project plans, manage cross-functional stakeholders, track deliverables and risks, maintain roadmaps, support resourcing and forecasting, and improve workflows and templates to scale social, partnership, and growth initiatives.
Summary Generated by Built In

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.


The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.


Snapchat believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. This job description outlines primary duties, qualifications, and job scope, but does not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer their services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

We are seeking a Program Manager to support our Creative and Marketing organization. This role is perfect for someone who is a true jack/jill of all trades - someone who can PM their own work, understands production, thrives in fast-paced creative environments, and is energized by wearing multiple hats. This PM will help operationalize and produce social content, partnership deliverables, and growth-driving initiatives from brief through execution.

What You’ll Do:

Program & Project Management

  • Review incoming briefs to ensure clarity on goals, requirements, timelines, and success criteria before kickoff.

  • Partner with cross-functional teams - including Comms, Product, GBX, and external partners - to plan and execute projects from start to finish.

  • Build and maintain detailed project plans, timelines, scopes, and documentation for all projects within your pillars.

  • Manage the day-to-day workflow for priority tentpoles across social, partnerships, B2C PMC and growth initiatives, tracking deliverables, approvals, and risks.
     

Planning & Operational Rhythm

  • Maintain quarterly roadmaps for your initiatives. 

  • Support forecasting and scoping for all planned work, partnering with Resource Management to secure staffing needs.

  • Contribute to annual and bi-annual strategic planning by estimating effort, identifying operational considerations, and highlighting potential risks or opportunities.
     

Process & Workflow Improvement

  • Identify inefficiencies, gaps, or bottlenecks across pillars and workstreams and recommend actionable workflow improvements.

  • Maintain and evolve documentation, templates, and tools to ensure repeatability and operational consistency.

  • Collaborate with the Group Program Manager and other PMs to improve cross-functional processes and enhance overall team impact.

People & Stakeholder Management

  • Act as a point of escalation for project-related questions or issues within your pillar(s).

  • Foster strong relationships across teams by communicating clearly, collaborating proactively, and encouraging shared ownership of outcomes.

Knowledge, Skills, & Abilities:

  • Strong communicator who can confidently guide conversations, ensure alignment, and drive decision-making.

  • Proven ability to work collaboratively across teams such as Creative, Social, Comms, Product, and external partners.

  • Excellent project management skills: attention to detail, organization, problem-solving, and risk mitigation.

  • Experience balancing project management responsibilities with production oversight and hands-on execution.

  • Resourceful, adaptable, and comfortable navigating ambiguity in a fast-paced environment.

  • Passionate about Snap Inc.’s products, creativity, culture, and community.
     

Minimum Qualifications:

  • 8+ years of project management, program management, production management, or related marketing/creative experience.

  • Bachelor’s degree or equivalent experience.

Preferred Qualifications:

  • Experience managing social-first, partnership-driven, or growth marketing programs.

  • Background in content production across digital, social, video, or integrated marketing campaigns.

  • Experience managing multiple creative projects in parallel.

  • Experience collaborating with leadership and presenting program updates or recommendations.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $142,000-$214,000 annually.


 

Zone B:

The base salary range for this position is $135,000-$203,000 annually.

Zone C:

The base salary range for this position is $121,000-$182,000 annually.

This position is eligible for equity in the form of RSUs.

Skills Required

  • 8+ years of project management, program management, production management, or related marketing/creative experience.
  • Bachelor's degree or equivalent experience.
  • Strong communicator who can guide conversations, ensure alignment, and drive decision-making.
  • Proven ability to work collaboratively across teams such as Creative, Social, Comms, Product, and external partners.
  • Excellent project management skills: attention to detail, organization, problem-solving, and risk mitigation.
  • Experience balancing project management responsibilities with production oversight and hands-on execution.
  • Resourceful and adaptable; comfortable navigating ambiguity in a fast-paced environment.
  • Maintain quarterly roadmaps, forecasting/scoping, and partner with Resource Management to secure staffing.
  • Experience managing social-first, partnership-driven, or growth marketing programs.
  • Background in content production across digital, social, video, or integrated marketing campaigns.
  • Experience managing multiple creative projects in parallel.
  • Experience collaborating with leadership and presenting program updates or recommendations.

What the Team is Saying

Xiaolin
Yvette
Matt
Jasmeet
Xueyin (Sherry)
Amir
Jung
Xu
Talia Mason
Maureen Ufomadu
Vincent Pagnard-Jourdan
Pulkit Trivedi
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Santa Monica, CA
5,000 Employees
Year Founded: 2011

What We Do

We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

Gallery

Gallery

Snap Inc. Teams

Team
Product + Tech
Team
Machine Learning
Team
Sales
About our Teams

Snap Inc. Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our “default together” approach is an 80/20 model where we are asking team members to spend 80% of the time, on average, in the office, with the remaining 20% of the time spent remote.

Typical time on-site: 4 days a week
HQSanta Monica, CA
Amsterdam, NL
Austin, TX
Bellevue, WA
Berlin, DE
Boulder, CO
Chandler, AZ
Chicago, IL
Copenhagen, DK
Dallas, TX
Eindhoven, NL
Hamburg, DE
London, GB
Mumbai, IN
New York, NY
Oslo, NO
Palo Alto, CA
Paris, FR
San Francisco, CA
Seattle, WA
Singapore
Sydney, AU
Toronto, ON
Vancouver, CA
Washington, DC
Learn more

Similar Jobs

Snap Inc. Logo Snap Inc.

Software Engineer

Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
Hybrid
5 Locations
5000 Employees
178K-313K Annually

Snap Inc. Logo Snap Inc.

Manager, Client Partner, SMC

Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
Hybrid
4 Locations
5000 Employees
195K-343K Annually

Snap Inc. Logo Snap Inc.

Principal Software Engineer

Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
Hybrid
6 Locations
5000 Employees
235K-414K Annually

Snap Inc. Logo Snap Inc.

Product Manager

Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
Hybrid
5 Locations
5000 Employees
195K-343K Annually

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account