Program Director / Brand Manager

Posted 7 Days Ago
Be an Early Applicant
Fort Myers, FL, USA
In-Office
Entry level
Digital Media • News + Entertainment
The Role
Lead programming and brand strategy for three distinct radio stations. Shape music formats, coach on-air talent, develop promotions, interpret research and ratings, strengthen station brands, and create engaging ideas across broadcast, digital, and community channels. The role also involves traveling between work areas and handling equipment as needed.
Summary Generated by Built In
Program Director / Brand Manager - Fort Myers Broadcasting Co. 
THREE STATIONS. THREE DISTINCT BRANDS.
Fort Myers Broadcasting Company is looking for an experienced Program Director / Brand Manager to lead WINK 96.9, WAVV 101.1 and Sunny 106.3 WJPT.
We want an innovative programmer who can shape the music, build strong promotions and keep each station distinctive.
We also want a technology leader …someone who understands AI, Zetta, RCS and the evolving tools shaping modern radio, and can put them to work making programming, content and operations smarter and better.
You should think like a brand builder, move quickly on new ideas and know how to create experiences that get noticed on the air and in the community.
Great radio. Strong brands. Smart technology. Big ideas.
Apply now and help shape what radio sounds like next in Southwest Florida.
Physical Requirements:
  • Ability to sit or stand for extended periods and perform frequent computer and keyboard use.
  • Ability to walk, bend, stoop, reach, and work in confined spaces to install or service equipment.
  • Ability to lift and move equipment up to 50 pounds.
  • Sufficient manual dexterity and visual acuity to handle technical components and read screens or documentation.
  • Ability to travel between work areas or locations as needed.
Benefits
Full-time new hires: Eligible to participate in all Company benefit plans, including:
  • Health, Dental, Vision, and HSA (effective 1st of the month after 30 days; subject to plan terms)
  • Company-paid life insurance and EAP; voluntary short-term disability
  • PTO (accrual-based) and company-paid holidays
  • 401(k)
Equal Employment Opportunity Statement
WINK News is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected characteristic in accordance with applicable laws.

*Please no phone calls or emails regarding this position.
#LI-onsite
 

Skills Required

  • Experienced creative AC programmer
  • Ability to shape music programming and maintain distinct station brands
  • Ability to coach on-air talent
  • Understanding of research and ratings
  • Ability to develop promotions and audience-engagement ideas
  • Ability to use current technology and emerging tools
  • Ability to sit or stand for extended periods and frequently use computers and keyboards
  • Ability to walk, bend, stoop, reach, and work in confined spaces
  • Ability to lift and move equipment weighing up to 50 pounds
  • Manual dexterity and visual acuity to handle technical components and read screens or documentation
  • Ability to travel between work areas or locations as needed
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The Company
129 Employees
Year Founded: 1939

What We Do

Fort Myers Broadcasting Company is a privately-held media company founded in 1939. It operates television broadcasting stations and online news channels, providing news, entertainment, and programming across various platforms.

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