Who are we looking for?
Choice Hotels has an exciting opportunity for a Strategic Planning & Program Enablement Senior Manager within the Segment & Commercial organization. This role leads the processes, tools, and governance that help Segment and Commercial leaders translate priorities into plans and move owner-facing initiatives from planning through activation.
Working closely with Segment and Commercial Leadership, Program Leaders, and cross-functional stakeholders, this role will manage strategic planning and initiative management processes while owning the Program Activation framework and Deployment Blueprint. The position will continuously improve how the organization plans and activates its priorities, including through AI-enabled tools and automation.
This highly visible role is ideal for a strong operator and strategic problem solver who enjoys creating structure, improving how organizations work, and helping leaders and teams turn priorities into action.
Your Responsibilities
Strategic Planning & Initiative Management
- Lead the Segment and Commercial planning process, coordinating timelines, templates, leader inputs, and annual plans.
- Maintain the single source of truth for Segment and Commercial initiatives, including progress, milestones, risks, dependencies, and decisions.
- Prepare recurring leadership business reviews, consolidating updates and materials to assess progress and priorities.
- Support leadership prioritization by organizing initiative needs, dependencies, and tradeoffs across the portfolio.
- Coordinate with performance teams to connect initiatives to appropriate measurement and continuously improve planning processes and tools.
Program Activation & Enablement
- Own and evolve the program activation approach, including deployment guidance, tools, templates, and resources that help Program Leaders successfully bring programs to franchisees.
- Manage program intake and the activation pipeline, assessing owner impact and maintaining visibility into upcoming launches, timing, and activation needs.
- Partner directly with Program Leaders on high-priority programs to develop activation plans, align cross-functional stakeholders, and prepare the organization and franchisees for rollout.
- Run activation governance and readiness reviews, surfacing key risks, dependencies, decisions, and upcoming launches to Segment and Commercial leadership.
- Improve and scale the activation capability by incorporating feedback and deployment learnings and developing AI-enabled tools that make activation guidance easier to access and use.
Your Experience, Skills & Competencies
- Bachelor's degree in Business Administration, Management, Strategy, Operations, Organizational Leadership, Communications, or a related field, or equivalent combination of education and relevant work experience.
- 5+ years of experience in strategic planning, program management, business operations, consulting, transformation, change management, implementation, or related disciplines.
- Experience leading complex cross-functional processes and initiatives involving senior leaders, multiple stakeholders, and competing priorities.
- Experience developing and managing governance models, program activation frameworks, implementation processes, or similar organizational capabilities.
- Demonstrated ability to build, improve, and scale processes, tools, and ways of working.
- Experience supporting organizational readiness, stakeholder alignment, and adoption for large-scale programs or initiatives.
- Strong facilitation, communication, and executive presentation skills, with the ability to synthesize complex information for senior leaders.
- Strong judgment and organizational skills, with the ability to navigate ambiguity, anticipate needs, connect information across workstreams, and proactively identify issues and opportunities.
- Demonstrated ability to leverage AI and automation to improve processes, productivity, and user experience.
- Advanced proficiency in Microsoft PowerPoint, Excel, Word, Teams, and SharePoint.
- Demonstrates key competencies - Action Oriented, Drives Results, Cultivates Innovation
SALARY RANGE
The salary range for this position is $114,907 - $140,184. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
Skills Required
- 7+ years of experience in program management, business operations, transformation, strategic planning, consulting, organizational effectiveness, change management, implementation, or related disciplines
- Experience leading complex cross-functional initiatives involving multiple stakeholder groups and competing priorities
- Demonstrated success driving adoption and organizational readiness for large-scale strategic programs or enterprise initiatives
- Experience developing governance models, implementation frameworks, deployment methodologies, or operational excellence programs
- Experience evaluating initiative impacts, dependencies, risks, and resource requirements within a portfolio management environment
- Experience utilizing AI-enabled solutions, automation tools, or advanced technologies to improve operational effectiveness and program delivery
- Advanced proficiency in Microsoft PowerPoint, Excel, Word, Teams, and SharePoint
- Experience with project management, portfolio management, collaboration, and workflow management platforms
- Ability to leverage AI tools to improve communications, planning, reporting, stakeholder engagement, and operational efficiency
- Strong analytical and data interpretation skills used to evaluate adoption and implementation effectiveness
- Bachelor's degree in Business Administration, Management, Organizational Leadership, Operations, Strategy, Communications, or a related field, or equivalent education and work experience
- Project Management Professional PMP, Change Management, Lean Six Sigma, or related certification
Choice Hotels International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Choice Hotels International and has not been reviewed or approved by Choice Hotels International.
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Healthcare Strength — Benefits are described as broad, including medical, dental, and vision coverage alongside telehealth and an Employee Assistance Program. Wellness programs and related wellbeing offerings are also explicitly included in the package.
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Leave & Time Off Breadth — Time-off support is positioned as extensive, spanning paid vacation, personal and sick leave, and paid family care leave. Backup child and elder care, adoption assistance, and designated “wellbeing days” add breadth beyond standard PTO.
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Retirement Support — Retirement and financial programs include a 401(k) and Roth 401(k) as well as HSA options and financial education resources. Bonuses and referral bonuses are also listed as part of the broader rewards mix.
Choice Hotels International Insights
What We Do
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest and most successful lodging franchisors. On August 11, 2022, Choice acquired Radisson Hotels Americas, adding nine brands and approximately 67,000 rooms to its portfolio in the United States, Canada, Latin America, and the Caribbean. With 22 brands, Choice Hotels has more than 7,500 hotels and nearly 650,000 rooms in 46 countries and territories as of August 11, 2022. The Choice® family of hotel brands provides business and leisure travelers with a broad range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. At our worldwide corporate headquarters in the Washington metropolitan area (North Bethesda, MD), our IT center in Scottsdale, AZ, and St. Louis Park (MN), and through our associates across the globe, we keep those hotels humming by serving as a champion for our franchisees. When you #MakeItYourChoice, you will have the environment, the tools, and the momentum to drive your career and organizational success
