JOB SUMMARY
Choice Hotels has an exciting opportunity for a Program Activation & Enablement Senior Manager within the Segment & Commercial Operations organization. This role is responsible for leading the program activation capability that enables successful deployment and adoption of strategic initiatives across the enterprise and franchise network. The position owns the Deployment Blueprint, activation governance framework, implementation standards, and organizational readiness processes that support effective program execution. Working closely with Program Leaders, Segment Leadership, and cross-functional stakeholders, this role helps translate strategy into execution while driving adoption, alignment, and measurable business outcomes. This highly visible position serves as a key advisor and activation leader across multiple enterprise initiatives.
RESPONSIBILITIES
Own and continuously enhance the enterprise program activation framework, Deployment Blueprint, governance model, tools, and standards used to launch and scale strategic initiatives successfully.
Partner with Program Leaders to define implementation strategies, deployment plans, readiness requirements, stakeholder engagement approaches, and adoption objectives.
Lead activation planning efforts that ensure strategic initiatives are effectively operationalized across the organization and franchise network.
Facilitate cross-functional collaboration among Program Leaders, Segment Leadership, Operations, Technology, Marketing, Learning, Communications, and other stakeholders to align execution efforts.
Manage the enterprise initiative intake process and activation pipeline, providing visibility into priorities, sequencing, dependencies, resource requirements, and implementation timelines.
Assess organizational readiness, operational impacts, change implications, risks, and dependencies to support portfolio planning and informed decision making.
Monitor program execution across multiple initiatives, tracking milestones, risks, mitigation strategies, stakeholder engagement activities, and implementation outcomes.
Establish and maintain governance processes that provide transparency, accountability, and executive visibility into strategic initiative deployment.
Develop measurements and success indicators to evaluate implementation effectiveness, stakeholder adoption, execution quality, and business outcomes.
Analyze deployment performance and stakeholder feedback to identify opportunities for process improvement and increased program effectiveness.
Lead the roadmap and adoption of AI-enabled tools and capabilities that improve deployment planning, communications, execution efficiency, and organizational effectiveness.
Create and maintain frameworks, playbooks, templates, best practices, and enablement resources that support consistent program activation across the enterprise.
Serve as a trusted advisor and subject matter expert on activation, implementation planning, organizational readiness, governance, and change enablement practices.
Drive a culture of continuous improvement, innovation, accountability, and operational excellence in program execution and adoption efforts.
QUALIFICATIONS
Employment Experience
7+ years of experience in program management, business operations, transformation, strategic planning, consulting, organizational effectiveness, change management, implementation, or related disciplines.
Experience leading complex cross-functional initiatives involving multiple stakeholder groups and competing priorities.
Demonstrated success driving adoption and organizational readiness for large-scale strategic programs or enterprise initiatives.
Experience developing governance models, implementation frameworks, deployment methodologies, or operational excellence programs.
Experience evaluating initiative impacts, dependencies, risks, and resource requirements within a portfolio management environment.
Experience utilizing AI-enabled solutions, automation tools, or advanced technologies to improve operational effectiveness and program delivery.
Technical Skills
Advanced proficiency in Microsoft PowerPoint, Excel, Word, Teams, and SharePoint.
Experience with project management, portfolio management, collaboration, and workflow management platforms.
Ability to leverage AI tools to improve communications, planning, reporting, stakeholder engagement, and operational efficiency.
Strong analytical and data interpretation skills used to evaluate adoption and implementation effectiveness.
Education Requirements
Bachelor's degree in Business Administration, Management, Organizational Leadership, Operations, Strategy, Communications, or a related field or an equivalent combination of education and work experience.
Project Management Professional (PMP), Change Management, Lean Six Sigma, or related certifications are preferred but not required.
SALARY RANGE
The salary range for this position is $114,907 - $135,184. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
Skills Required
- 7+ years of experience in program management, business operations, transformation, strategic planning, consulting, organizational effectiveness, change management, implementation, or related disciplines
- Experience leading complex cross-functional initiatives involving multiple stakeholder groups and competing priorities
- Demonstrated success driving adoption and organizational readiness for large-scale strategic programs or enterprise initiatives
- Experience developing governance models, implementation frameworks, deployment methodologies, or operational excellence programs
- Experience evaluating initiative impacts, dependencies, risks, and resource requirements within a portfolio management environment
- Experience utilizing AI-enabled solutions, automation tools, or advanced technologies to improve operational effectiveness and program delivery
- Advanced proficiency in Microsoft PowerPoint, Excel, Word, Teams, and SharePoint
- Experience with project management, portfolio management, collaboration, and workflow management platforms
- Ability to leverage AI tools to improve communications, planning, reporting, stakeholder engagement, and operational efficiency
- Strong analytical and data interpretation skills used to evaluate adoption and implementation effectiveness
- Bachelor's degree in Business Administration, Management, Organizational Leadership, Operations, Strategy, Communications, or a related field, or equivalent education and work experience
- Project Management Professional PMP, Change Management, Lean Six Sigma, or related certification
Choice Hotels International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Choice Hotels International and has not been reviewed or approved by Choice Hotels International.
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Healthcare Strength — Benefits are described as broad, including medical, dental, and vision coverage alongside telehealth and an Employee Assistance Program. Wellness programs and related wellbeing offerings are also explicitly included in the package.
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Leave & Time Off Breadth — Time-off support is positioned as extensive, spanning paid vacation, personal and sick leave, and paid family care leave. Backup child and elder care, adoption assistance, and designated “wellbeing days” add breadth beyond standard PTO.
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Retirement Support — Retirement and financial programs include a 401(k) and Roth 401(k) as well as HSA options and financial education resources. Bonuses and referral bonuses are also listed as part of the broader rewards mix.
Choice Hotels International Insights
What We Do
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest and most successful lodging franchisors. On August 11, 2022, Choice acquired Radisson Hotels Americas, adding nine brands and approximately 67,000 rooms to its portfolio in the United States, Canada, Latin America, and the Caribbean. With 22 brands, Choice Hotels has more than 7,500 hotels and nearly 650,000 rooms in 46 countries and territories as of August 11, 2022. The Choice® family of hotel brands provides business and leisure travelers with a broad range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. At our worldwide corporate headquarters in the Washington metropolitan area (North Bethesda, MD), our IT center in Scottsdale, AZ, and St. Louis Park (MN), and through our associates across the globe, we keep those hotels humming by serving as a champion for our franchisees. When you #MakeItYourChoice, you will have the environment, the tools, and the momentum to drive your career and organizational success
