Senior Product Manager, Small Business

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As a result of the pandemic, small businesses face unprecedented challenges in connecting with their audience. Consumers are also challenged to connect with friends and family. Video can bring us together. That’s why our mission is to help anyone make powerful, professional videos.


This is an amazing opportunity for a product manager who is passionate about helping small businesses succeed through video marketing, and consumers connect with one another. If you have strong PM practices, are a collaborative leader of multidisciplinary teams, and have experience managing a product that delivers a great user experience across web and mobile devices – we’d love to discuss how you can help us:


1. Grow our video marketing solutions for Small Businesses, further defining the strategy and roadmap for this critical market segment.

2. Enable groups and teams to easily collaborate in video creation/production.

3. Make video creation faster, easier, and more fun, in ways that have never been done before

What you’ll do:

  • Know our customer. You’ll work to deeply understand our customers through analytics, research, and regular interaction with customers.
  • Create strategy. You’ll help to shape our Small Business solution(s), build business cases for the investment of new features, and ship product capabilities that achieve it.
  • Own the roadmap for the Small Business customers. You’ll capture a wide range of inputs, understand and prioritize this work so that your team is always working on the most impactful projects in service of our company objectives.
  • Work toward outcomes. You’ll constantly evaluate trade-offs between options and the engagement and success of solutions to user problems through quantitative and qualitative analysis.
  • Build and execute solutions with your team. You’ll motivate a group of committed, smart people to do the best work of their careers. You’ll work with them to think big and turn problems into incremental solutions.
  • Take a Lean approach. You’ll work with your team to ship value to customers as early and often as you can by scoping solutions down to the smallest version that will help us learn.
  • Lead, Communicate, Collaborate effectively. You’ll regularly present to the company to gather feedback, obtain buy-in, or inform stakeholders on the roadmap, progress, and learnings.
  • Uphold the user experience. You’ll seek to improve the quality of the user experience in the areas of the product that your team owns.

What we’re looking for:

  • 4-6 years of professional experience that show strong SaaS product management practices, applied within a relevant technology organization. Bonus points for experience with digital marketing, video marketing, digital assets, or Small Businesses.
  • A track record of delivering customer value via business-to-consumer or business-to-small business products and features; with a corresponding record of business growth. 
  • Ability to balance qualitative customer insights from interviews, and quantitative customer data analysis to inform decisions. 
  • Collaborative leadership of cross-functional agile software development teams including designers, engineers, data analysts, and marketers. Bonus points for experience in Scrum.
  • Great communication skills. Whether having a one-on-one discussion, facilitating a team meeting, writing documents, or presenting to stakeholders, you know how to communicate at the right level for the right audience.
  • Partner on go-to-market, launch, packaging, pricing, and customer support activities working with colleagues from the corresponding teams.
  • An entrepreneurial attitude. You don’t wait for direction. You're self-driven and take action proactively. You make data-informed, timely decisions and unblock yourself and your team.

Who We Are:

  • At Animoto, we help our customers communicate who they are, what they do, and what they love through video. Our users come from all walks of life and are connected by their desire to use video to share what matters most to them. We’re proud to help them share these passions.
  • We embrace the differences of our team members and seek diversity of beliefs, backgrounds, education, and all the other things that make us unique. It is our inherent belief that diverse teams build better products. We aim to create a space where employees can bring their true selves to work every day. Animoto is proud to be an equal opportunity workplace and affirmative action employer. We welcome you to be a part of it.

What We Offer:

  • An opportunity to engage with a community of hard-working, fun-loving, and interesting colleagues, creating incredible products and supporting our customers the world over
  • “Work from anywhere” as a part of our fully-distributed workforce
  • Exceptional medical, dental, and vision benefits; fully-paid premiums for you and your dependents on our most popular plan
  • Participation in Animoto’s 401(k) plan + company match
  • Accrued PTO from Day 1, with a culture of taking time off to relax and rejuvenate; “Summer Fridays” for a bit more time to spend doing the things you love outside of work
  • Allocated budget to help set up your home office with all the ergonomic essentials
  • An annual “Subscriptions Perk” to help subsidize the costs of the SaaS providers you use most (Spotify, Netflix, Amazon Prime, or Peloton, to name a few)
  • “Focus Fridays” to provide you with uninterrupted time during the work week to execute on your most important directives
  • Weekly employee “Demos” and regular company “gatherings”, encouraging collaboration, engagement, and even some laughter across time zones
  • THE opportunity of a lifetime to learn, grow, and challenge yourself to do the best work of your life

  • You may be eligible to participate in Animoto’s bonus program, and may be offered an equity award, commission, and/or other types of compensation. More details about our company benefits can be found at the following link: www.animoto.com/careers


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    Please note that we are not currently sponsoring visas.



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